Camaro Iroc Z on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Most of the US won't get 2016 Chevy Volt

Every major plug-in vehicle launch in the US has been a patchwork operation, with automakers focusing their initial efforts on targeted locations like California where they expect to sell the most units. Today, we learned that even five years into the plug-in car project, the game remains the same. According to GM, the second-gen Chevy Volt is going to be rolled out in the same manner. In fact, GM is limiting availability of the 2016 model year Volt so much that most of the US will not have access to the car at all. For 39 states, the second-gen Volt will first be available as a 2017 model year vehicle at some point in the spring of 2016. When GM announced the buying process for the new Volt, it made it clear that dealers in California would be the first to place their orders. Hybrid Cars now reports that the first deliveries will be also limited to California and 10 other states that follow the California Air Resourced Board (CARB) rules: Connecticut, Massachusetts, Maryland , Maine, New Hampshire, New Jersey, New York, Oregon, Rhode Island, and Vermont. GM spokesman Kevin Kelly told AutoblogGreen that this is all according to plan. "Chevrolet has a shortened model year for the 2016 Chevy Volt that will have a limited distribution network," he said. "The 2016 Volt will be sold in our strongest EREV markets. The 2017 Chevrolet Volt will begin production early this spring and will be available throughout the country." It appears that non-CARB state Volt customers will be able to order their Volts starting October 1, according to documents posted on Hybrid Cars, where we also learn that 2016 Volt production for California started in August, will begin in late October for the other 10 CARB states, and in early 2016 for the rest of the US. Unsurprisingly, dealers outside of the 11 CARB states have been complaining that they can't order the much-anticipated new Volt for their customers just yet. Related Video:

The cars and trucks of 'Transformers: Rise of the Beasts'

The latest spectacle in the Transformers franchise is about to hit the theaters. The final trailer was released, giving us peeks at what appears to be a pretty boilerplate story about the end of the world. There's some kind of ancient interplanetary war brewing and it's up to some teenagers to sort it out with the help of their robot buddies. But this is Autoblog, so we're not even going to try to suss out a plot so thin it won't hold a spittle globule's worth of water. We'll just go over the cars. Transformers: Rise of the Beasts | Official Final Trailer (2023 Movie) Porsche 911 Carrera RS 3.8: Mirage So far the star of the film, car-wise, looks to be a blue-on-silver 964 Porsche named Mirage that is voiced by Pete Davidson. It's been the most promoted of the movie cars, even more so than formerly central characters like Bumblebee and Optimus Prime. Except, this isn't just any ordinary 911; it's a Carrera RS 3.8, a European-exclusive model of which Porsche only built 55 units. As the name implies, it came with a bored-out M64 turbo flat-six as opposed to the 964 Turbo's 3.6. It wore the Turbo's wide-body badonk with a bi-level rear wing, but Porsche reportedly stripped out 570 pounds' worth of weight despite embiggening key performance parts like brakes and wheels. Fortunately, no actual RS 3.8s were used in the movie. Producers instead built five cars for different purposes — shooting closeups of actors, jumps, the obligatory driving backwards real fast — out of lesser 911s. However, the sound department did record the engine note of an actual RS 3.8 for accuracy, as the higher crank speeds of the 3.8 have a distinctive sound.  In the original 1984 Transformers lineup Mirage was a Ligier JS11 Formula 1 car, complete with faux Gitanes cigarette branding (on a children's toy!). An F1 racer would raise an eyebrow on the streets, so it made sense to update to a street-legal sports car. If you're wondering why this Porsche isn't the character Jazz, whose original vehicle mode was an ultra-cool Martini-liveried Porsche 935, well, he was remade into a Pontiac Solstice voiced by Darius McCrary during the GM product placement rewrite in 2007's Transformers reboot, then unceremoniously killed. 1977 Chevrolet Camaro: Bumblebee Formerly the franchise star, Bumblebee gets far less screen time in the trailers. He's still a Camaro, but because Transformers: Rise of the Beasts takes place in 1994 he's not a fith-gen.