2011 Chevrolet Camaro Rsss on 2040-cars

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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Chevy bringing Spark RS Concept to SEMA

Well, the SEMA mess has well and truly begun. Every year, an increasing number of automakers flock to the Las Vegas auto show, bringing accessories and concept vehicles that are both awesome as well as occasionally questionable. Chevy will bring an RS concept of the new Spark to SEMA, signaling that its styling package will be applied to the brand's smallest vehicle in the near future. We can expect the usual stuff in a production Spark RS – larger wheels, a slightly sportier cabin, a more aggressive body kit, and a small drop in ride height – but for the concept, Chevy wasn't restrained by things like budget. The front splitter, and sill extensions, foglight surrounds, and rear bumper insert are all finished in carbon fiber. The 17-inch alloys are apparently inspired by the Corvette Z06's Z07 package, while the Dark Liquid Switchblade Silver paint is broken up only by a driver's-side stripe. The company is also using SEMA to show its new Red Line accessories, features both concept and production parts for the Trax, Camaro, Malibu, Colorado, and Sierra. Every vehicle gets Enhanced Silver Metallic paint, a charcoal finish on the roof, satin graphite/red graphics, black/red badge kits, and aside from the Colorado, tinted lamps. Individual mods for the Trax include relatively simple tweaks, including new 18-inch wheels, blacked-out bowtie badges, a lowered ride height, and custom badging. It's a similar story on the Malibu, except that its 19-inch wheels are a smidge larger, and its lowered ride height is the result of a concept kit. The first concept based on the new Camaro opts for 20-inch wheels, while adding a few more performance items. The ride height has been lowered, there's a new air intake system, and an upgraded brake package. Chevy has also replaced the front upper and lower grilles inserts with red accents. On the pickup side of the coin, the Colorado gets 18-inch wheels, new intake and exhaust systems, Goodyear Wrangler Fortitude tires, and flared wheelarches. The Silverado gets similar intake and exhaust upgrades, as well as the largest wheels of them all, with 22s at all four corners. The full-size truck also gets a Brembo brake package, while every vehicle, aside from the Camaro, gets Thule roof-mounted accessories. You can check out all six concepts in the gallery above, and then be sure to keep an eye open for live images from the floor of the 2015 SEMA show, slated to open next month.

Driven: 2020 BMW X7 M50i, M760i and M340i | Autoblog Podcast #623

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. They discuss news about the Cadillac V Blackwing, as well as some interesting auction listings that we spied. They also talk about cars from the fleet including the BMW M760i, X7 M50i and M340i. Autoblog Podcast #623 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 BMW M760i xDrive 2020 BMW X7 M50i 2020 BMW M340i Impala auction listing Cadillac V Blackwing news Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Nissan Frontier and a mid-engine Mustang | Autoblog Podcast #622