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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

2021 GMC Canyon trims overhauled, SL and SLT disappear

Until this year, the GMC Canyon has offered six trims in two drivetrains: SL, a base model simply called Canyon, SLE, All Terrain, SLT, and Denali, with all but the SL available in either 2WD or 4WD. GM Authority credits "dealer sources" for news that the 2021 Canyon has had its trim steps overhauled. According to the chart in the report, the SL and SLT are no more, the base Canyon gets replaced by a trim called Elevation Standard, and SLE turns into Elevation. We already know that All Terrain has given way to AT4, while Denali remains in the top spot. Trim content doesn't change with the names, but there's no equivalent for the SLT trim in terms of spec. The GMC site lists the 2020 SLE and SLT on the same page, and a shopper must burrow into the spec comparison page to figure out the differences. The SLT only comes with the 3.6-liter V6 and eight-speed transmission, and makes features like remote start, climate control, heated mirrors, heated seats, hitch guidance, and a spare tire standard equipment. It also chromes the exterior door handles, and offers a Cocoa/Dune leather interior that can't be had on the SLE. It's possible the SLT's $4,700 premium over the SLE led more buyers to start with the SLE and add the engine and options they wanted.   We have a number of questions that we'll need to wait for GMC's official announcement to answer. The 2020 Canyon offers an Elevation Edition package for $650 that adds a black grille with body-colored surround, and 18-inch Satin Graphite wheels in all-terrain rubber. There's also a California Elevation Special Edition for $1,195 with all-weather floor liners, assist steps, and mud flaps. They could be optioned on the SLE but not the SLT. With the addition of two Elevation trims, we'll find out if the packages get renamed or go away. Separately, CarBuzz spotted a 2021 GM Fleet Order Guide that mentions a leveling kit option, LPO Code SQS, for the Canyon and the Chevrolet Colorado. We noted the inclusion of a leveling kit in the coming Canyon AT4 Off-Road Performance Package. According to the order guide, the option can be ordered only for the Canyon AT4 trim, but it's not clear if that's an a la carte choice or if buyers must order the Off-Road Performance Package. On the Chevy, the rake-removal equipment can be had with the Colorado 4x2 Z71 or the 4x4 Work Truck, LT, and Z71. Related Video:

GM recalls nearly 1 million vehicles for airbag defect

WASHINGTON — General Motors said on Friday it will recall nearly 1 million sport utility vehicles in the United States because the driver's airbag inflator may explode during deployment. The recall covers 994,763 Buick Enclave, Chevrolet Traverse, and GMC Acadia vehicles from the 2014 through 2017 model years with modules produced by ARC Automotive Inc. Dealers will replace the driver's airbag module. The National Highway Traffic Safety Administration said a driver in Michigan of a 2017 Chevrolet Traverse was in a crash in which the front-driver airbag inflator ruptured during deployment causing facial injuries. An April 25 inspection confirmed that the front driver airbag inflator ruptured in the vehicle. The National Highway Traffic Safety Administration (NHTSA) demanded the recall of 67 million air bag inflators because it believes there is a safety defect, but auto supplier ARC Automotive Inc rejected the U.S. regulator's request, documents released on Friday show. The auto safety agency said the inflators pose an unreasonable risk of death or injury. Even as ruptures mount, "ARC has not made a defect determination that would require a recall of this population," NHTSA said in its demand letter to the Tennessee-based company. "Air bag inflators that project metal fragments into vehicle occupants, rather than properly inflating the attached air bag, create an unreasonable risk of death and injury." GM said it was still investigating the issue with the assistance of a third-party engineering firm. "GM is taking this expanded field action out of an abundance of caution and with the safety of our customers as our highest priority," the Detroit automaker said. GM said it was aware of two prior ruptures of ARC-manufactured airbag inflators in 2015 Chevrolet Traverse vehicles, and GM conducted two earlier small recalls of about 3,000 ARC inflators. All three rupture events in Chevrolet Traverse vehicles involved the same inflator variant. ARC noted in a letter made public Friday that no root cause for those ruptures has been identified by ARC or GM. ARC said it was assessing the scope of GMÂ’s recall.  Government/Legal Recalls Buick Chevrolet GMC Safety Crossover SUV