1968 Camaro Convertible, New Paint, Same Owner Since 1982! Numbers Matching 327 on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2022 Chevy Silverado ZR2 vs Ford F-150 Raptor and Ram 1500 TRX Spec Comparison

The 2022 Chevy Silverado refresh brings a new top dog off-road Chevy, the Silverado ZR2. It has the biggest V8 available, flashy looks, trick suspension and other off-road goodies. And naturally, that means people will be comparing it with the other top-rung off-road trucks, the Ford F-150 Raptor and the Ram 1500 TRX. As such, we've assembled the specifications available so far to see how the three super trucks compare. Having just been revealed, there are a few things we don't know about the ZR2, such as fuel economy and some other suspension details, but we know quite a lot. And from what we know, the ZR2 has some interesting positives and negatives compared to the other trucks. First, it's pretty clear that the ZR2 isn't as extreme as the Raptor and TRX. We wouldn't be surprised if Chevrolet insists they aren't direct competitors. Specifically it has the least power and torque by a fair margin, the smallest tires and the least ground clearance. Still, it's not completely fighting with an arm tied behind its back. It's the narrowest by a significant margin, which is good for tighter trails. It also has the best towing and payload capacity, and the approach, break-over and departure angles are quite competitive despite the "little" tires. It's also the only one to boast a locking front differential in addition to a rear locker. The Raptor can be had with a limited-slip front differential, and the TRX only gets an open front differential. Check out all the specific numbers in the chart below, as well as additional stories on the trucks featured below. Other reviews and deep dives about the new Silverado, F-150 Raptor and Ram 1500 TRX 2022 Chevy Silverado 1500 Reveal In addition to the new ZR2, the Silverado line also gets new interiors, an upgraded four-cylinder and other updates.   2021 Ram 1500 TRX First Drive Review Our review of the Raptor's chief competitor, the mighty TRX. That just sounds like we're talking about Jurassic Park.   2021 Ram TRX Suspension Deep Dive and RTI ramp test Follow along with engineer Dan Edmunds as he takes you under the TRX and explains everything there is to know about its suspension -- and how it's able to do what it does.

Helicopter crashes on Top Gear Korea set while chasing Corvette ZR1

The formula of Top Gear Korea is seemingly about the same as it is everywhere else in the world, including the flagship British original: involve interesting cars in fantastical situations with charismatic hosts. That prescription has proved to be pretty reliable over the years, and has lead to some truly memorable and exciting pieces of television.
Something like that was undoubtedly what the Korean producers were after when they lined up this segment - a drag race between a Chevrolet Corvette ZR1 and an AH1 Cobra military helicopter. The planners almost certainly did not expect the filming of the segment to go quite as wrong as it actually did, with the helicopter actually crashing into the dirt after the "drag race" had been completed. Thankfully, we're told that no one was seriously injured in the crash, but the footage, in the video below, is pretty damn chilling to watch, nevertheless.