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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

GM delays truck plant shift so workers can watch Detroit Lions NFC Championship game

It would be difficult to overstate just how big of a deal it is for the city of Detroit and its residents (and residents of southeast Michigan in general) that the Detroit Lions not only made it convincingly into the NFL playoffs but found significant success in defeating the Los Angeles Rams in the Wildcard round and then the Tampa Bay Buccaneers the following week. But if there's one thing we can point to as an automotive-minded group, it's this: General Motors has delayed the start of the third shift at its Flint Assembly plant so that workers won't have to miss any part of the game. To emphasize the magnitude of this decision, it's important to note that the Chevrolet Silverado HD and GMC Sierra HD are built at the plant, and the popularity and, perhaps more importantly, profitability of those heavy duty trucks is so high that it's the only GM plant in Michigan that runs a third shift, as pointed out by the Detroit Free Press. The delay is roughly an hour in total, and workers won't be paid for that missing time. We doubt there will be any complaints. Granted, this isn't the first time GM has delayed starting a late shift due to a big sporting event. In prior years, delays have been recorded for some Super Bowls and for the in-state Michigan vs. Michigan State rivalry game at GM facilities in Lansing, Michigan. Still, GM's statement on why it would hold off production of such a lucrative pair of vehicles explains it better than we can: "We recognize the Detroit Lions playing in the NFC Championship game as a rare, unique opportunity that warrants this temporary schedule adjustment to allow employees to enjoy the game and make it to work on time." It's not GM's only show of Lions pride. Take a close look at the General Motors logo currently being displayed at the Renaissance Center, GM's headquarters in Detroit. General Motors is displaying its Motor City pride with a subtle logo redesign to honor the Detroit Lions as they continues their Super Bowl hunt. Read more: https://t.co/Jmc6bmMK6n pic.twitter.com/9bJJqOmwxB — Ad Age (@adage) January 23, 2024 The Free Press reached out to Ford and Stellantis to see if either of GM's rivals would be making shift adjustments as well. Ford has yet to provide a comment, but Stellantis, makers of the Ram truck and Jeep SUVs, has confirmed it will be running normal schedules at all of its facilities. For now, there's only one more question that needs answering: What if the game goes to overtime?

Tesla Cybertruck is here, Jeep Renegade is gone | Autoblog Podcast #810

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder. They start the show by talking about the new cars they'd buy for $24,000 if it were 1995. In the news, Tesla delivered the first production Cybertrucks, the Jeep Renegade has been discontinued for 2024, we've received specs and pricing for the Fiat 500e, the Chevy Bolt's return is confirmed for 2025 and Honda's gona show some future EVs at CES. For reviews, our hosts have been driving the Toyota bZ4X, Kia EV9 and Audi SQ5 Sportback. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #810 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Here's $24,000. Buy something new in 1995 Tesla Cybertruck price, specs, features finally revealed — plus, Cyberbeast 2024 Fiat 500e U.S. specs and pricing revealed Chevy Bolt second generation confirmed for 2025 debut Honda will show its new global EV lineup at CES Cars we're driving: 2023 Toyota bZ4X 2024 Kia EV9 2024 Audi SQ5 Sportback Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Audi Chevrolet Fiat Honda Jeep Kia Tesla Toyota