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2015 Chevrolet Silverado Custom glitzes up volume model [UPDATE]

UPDATE: The original prices listed in Chevrolet's press release did include destination charging, despite not being specifically called out as such. We've edited the story to reflect this. The Chicago Auto Show's reputation as the home of special edition debuts grows stronger today, as Chevrolet is complementing the news that it'd unveil the Silverado Midnight Edtion and Colorado GearOn special editions in the Windy City with the debut of the Silverado Custom. And yes, it's different than the higher-spec Custom Sport that debuted just last month in Detroit. What's so custom about the Silverado Custom, you ask? Well, not a whole lot. The new truck is based on the popular Silverado LS Double Cab, and adds, among its most noteworthy features, a set of 20-inch, five-spoke wheels. From there, chrome is the order of the day, with shinier front and rear bumpers, mirror caps and door handles. The top portion of the front bumper, which is finished in black plastic on the standard LS, is matched to the body color on the Custom model. Standard LS interior features, like the 4.2-inch MyLink system with 4G LTE wireless internet, 40/20/40 cloth front seats, remain in place on the Custom, while it's a similar story with the powertrain. Choices below the sheetmetal will force buyers to choose between a 5.3-liter V8 or a standard 4.3-liter V6, and two- or four-wheel drive. Chevy is pricing a V8-equipped Silverado Custom 4x2 at $33,820 (including $1,195 in destination charges). Adding four-wheel drive brings the price up at $37,800, although as we said, selecting the 4.3-liter V6 will yield a more affordable Custom. Check out the full press release on the newest member of the Silverado clan, available below. 2015 Silverado Custom: Back to Basics, with Style $33,820 starting price for a well-equipped double-cab V-8 CHICAGO – Chevrolet takes aim at the heart of the pickup market with the Silverado Custom, which offers Chevy Truck capability and dependability in a stylish package, priced within reach of many truck customers. "The economic recovery has led to booming sales of high-end pickups like the Silverado High Country," said Sandor Piszar, marketing director for Chevy Trucks. "But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price.

Danica Patrick hands over keys to first 2016 Chevy Camaro

Alican "Turk" Boyacioglu got more than he expected this weekend when he picked up his new 2016 Chevy Camaro, the very first sixth-gen Camaro to be delivered to a private customer. That's because racer Danica Patrick was on hand for the delivery. The handing over of the keys took place at Texas Motor Speedway – a stop along the brand's Find New Roads trip. The journey is being conducted to introduce America to five new Chevy models: the Camaro and also the new Malibu, Cruze, Volt, and Spark. The road trip kicked off on October 19 and will conclude next week on November 14. Boyacioglu ordered up a red Camaro SS from Huffines Chevrolet in Lewisville, TX, north of Dallas. When he headed from Kansas to northern Texas to take delivery, he was pleasantly surprised to see Danica climb out of the car to hand him the keys. Though she may have raced under Honda power during her IndyCar days, Danica's NASCAR stock cars have always been powered by Chevrolet. She even drove a Camaro in the Nationwide Series. The smile on Turk's face ought to last him the nearly five-hour drive home to Wichita. For everyone else, deliveries are set to commence in earnest in the middle of this month. The first models to be delivered will be V6 coupes. Convertibles and turbo-four models will start shipping early in the new year. Customers will be able to choose between six powertrain combinations, made up of the 2.0-liter turbo four, the 3.6-liter V6, and the 6.2-liter V8, each available with a six-speed manual or eight-speed automatic. Pricing starts at $26,695 for the base 1LT trim and extends up to $37,295 for the 1SS. DANICA PATRICK SURPRISES CUSTOMER WITH 2016 CAMARO Huffines Chevrolet delivers first 2016 Camaro to Alican 'Turk' Boyacioglu DALLAS – Racecar driver Danica Patrick helped the team at Huffines Chevrolet deliver the first sixth-generation Camaro to a customer from Wichita, Kan., at the Texas Motor Speedway stop of Chevrolet's Find New Roads Trip today. Alican "Turk" Boyacioglu had been eagerly tracking the build of his 2016 Camaro SS and could not contain his excitement when Patrick emerged from the car and handed him the keys. "This whole experience was surreal," Boyacioglu said.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.