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How Chevy used popular Instagram user to promote 2016 Volt

A picture is worth a thousand words. When it comes to Chevrolet and its Volt extended-range plug-in, the automaker is hoping pictures can be turned into a few more buyers. The company extended a little love to one popular social-media practitioner to see if the trick works. Former biochemical engineer Kevin Lu started his Instagram account a couple of years ago during a road trip, and the quality of his shots has attracted about 181,000 followers. With that popularity in mind, Chevy brought Lu up to Detroit to check out the unveiling of the next-generation Volt at the Detroit Auto Show last month. Lu also got to see the Detroit-Hamtramck Assembly factory where the Volt is built, Automotive News reports. As for the next-gen Volt, Chevy says a more efficient powertrain and lighter battery help give the car an all-electric range of up to 50 miles and a total driving distance of more than 400 miles. Chevy also touts the model's streamlined grille and (tight) seating for three in the rear. General Motors hopes a combination of those improvements and exposure from sources such as Lu and his Instagram account (and some sleepy ads, apparently) revitalize sales of the model. Last year, Volt sales fell 19 percent to 18,805 units. Related Videos: News Source: Automotive News-sub.req. via GM AuthorityImage Credit: Kevin Lu/Instagram Green Detroit Auto Show Chevrolet Detroit extended-range plug-in instagram

Farley reacts as UAW expands strike against Ford, GM

Members of the United Auto Worker union walk out of the Chicago Ford Assembly Plant as Lance Williams from Lansing, Ill., waves the UAW flag Friday. (AP)   As the United Auto Workers walk off the job at an additional Ford and General Motors plant, Ford CEO Jim Farley addressed investors and members of the media Friday, pleading the case for the company's latest overture to the union and addressing both public and investor concerns regarding the core issues facing American manufacturing.  Farley made a public case for Ford's efforts to resolve the dispute, expressing frustration with the ongoing stalemate and noting both the concessions Ford offered before the strike began and the signing of a contract with Canada's Unifor. Farley also acknowledged UAW President Shawn Fain's success in getting the union's message out, quipping: "Shawn has been on TV more than Jake from State Farm at this point." The first-ever simultaneous strike against the Detroit Three automakers enters its third week with threats of continued expansion, but little in the way of obvious concrete progress.  "If the UAW’s goal is a record contract, they have already achieved this," Farley said. "It is grossly irresponsible to escalate these strikes and hurt thousands of families." Farley also lamented the fact that EVs have become the subject of partisan conflict, with the company's recently announced battery production facilities taking heat from both pundits and investors as Ford was forced to press pause on the venture while negotiations continue. Former President Donald Trump dropped in to Michigan this week to declare EVs the enemy of blue-collar jobs. "They've become a political football, and that's a shame," he said. Friday saw an expansion of the UAW strike to Ford's Chicago assembly plant and GM's Lansing, Delta Township, Michigan, assembly plant, covering about 7,000 workers, Fain said in an announcement, bringing the total number of workers on the picket lines to 25,000. The strike will not include any additional members at Stellantis, where talks have reportedly been more productive. The Ford and GM plants went on strike at noon Eastern today (Friday). Ford builds the Explorer and Lincoln Aviator in Chicago. GM's Delta Township plant builds Chevy Traverse and Buick Enclave. "Despite our willingness to bargain, Ford and GM have refused to make meaningful progress," Fain said in a video address Friday morning.

2017 Chevy Bolt Prototype Quick Spin [w/video]

To say that there's a lot riding on the upcoming Chevy Bolt doesn't quite get at how important this all-electric vehicle could be for GM. To say that there's a lot riding on the upcoming Chevy Bolt doesn't quite get at how important this all-electric vehicle could be for GM. We are entering a new phase for EVs in the US, and it's one where there will be more than one 200+ mile range electric model that will cost around $30,000-$35,000. The two obvious first entries are the Tesla Model 3 and the Bolt, but you can bet your Level 2 charger that Nissan will be joining the party as well, along with all sorts of as-yet-unannounced entries from other automakers. The main change that all of these longer-range EVs will bring is – potentially – to make plugging in your car a mainstream thing. And if the mainstream is in play, then there's money to be made, and you're going to need one heck of an EV to get people to pick your car instead of someone else's. So, yeah, the Chevy Bolt could be a big deal. And today we not only got a bit more information about the car but we also got to go on a really short test drive in a prototype version outside of the Las Vegas Convention Center as part of CES 2016. The "drive" took place in a closed-off parking lot and my two laps through the cone course took less than three minutes, but I can still say that it looks like GM will be bringing a solid option to the marketplace soon. Chevy Bolt Prototype front 3/4 View 16 Photos If you shift into L, the regen becomes wonderfully strong. One of the pleasant surprises in the Bolt prototype is the ability to drive with just one pedal. When in D, the Bolt coasts a bit, which is nice for highway driving, but if you shift into L, the regen becomes wonderfully strong. Strong enough that you don't need to engage the brakes at all if you're in standard city traffic, with lots of gentle stops and starts. If you want even more stopping power without getting the brakes involved, the Bolt also has the regen-on-demand feature that was introduced in the Cadillac ELR and works great in the second-gen Chevy Volt. When you pull the paddle on the left back side of the steering wheel, the electric motor instantly becomes a generator and the Bolt turns forward momentum into energy for the battery pack. It will even bring the car to a complete stop and then hold it when you release the paddle.