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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

GM global sales off slightly this year

General Motors saw a slight dip in global sales through the first nine months of the year. In that time, the automaker moved 7.2 million vehicles – down 1.3 percent from 2014. For the third quarter alone, the numbers were down 3.1 percent with a worldwide volume of 2.3 million. The automaker had a better performance in North America, as Chevrolet is showing strength with some of its best crossover sales ever, and pickup trucks were up 16 percent for the year. Volume on the continent advanced 4.9 percent through September to nearly 2.7 million vehicles. The third quarter improved that figure even further with a 5.2-percent jump and deliveries of about 931,000. Elsewhere in the world, things were more mixed in the third quarter. European deliveries jumped 1.1 percent, but the company was still down 6.3 percent there for the year so far. Volume in China also fell 4.2 percent, but the country showed 1.6-percent growth through the first nine months. South America took the biggest, hit with Q3 numbers dropping 30.8 percent. While GM is seeing a small sales drop globally, the company could still climb up the ranking of the world's largest automakers by the end of the year. Volkswagen had the top spot in the first half of 2015, but since then, the German company has been rocked by an international emissions scandal. GM Sold 7.2 Million Vehicles in the First Nine Months of 2015 DETROIT – General Motors Co. (NYSE: GM) sold 7.2 million vehicles globally in the first nine months of 2015. The company posted sales increases in four of its five largest markets, with record sales in China and strong retail sales gains in the United States. Total sales were down 1 percent, due primarily to the company's previously announced decisions to strategically reduce its presence in certain markets, as well as difficult market conditions in South America. "Our unwavering focus on the customer is paying off in our largest and most important markets as we execute one successful launch after another in the right segments," said GM President Dan Ammann. "At the same time, we have reacted quickly to challenging macroeconomic environments in other markets and have shown the discipline to exit situations where we see no long-term path to acceptable returns." Examples of GM's recent success include: GM truck sales in North America were up 16 percent in the first nine months of 2015, driven by a 17 percent increase in Chevrolet truck deliveries in the United States.

Chevy Bolt will go into production in Michigan in 2016 [UPDATE]

While nothing official has been announced, it appears that General Motors may actually put the all-electric Chevy Bolt into production next year. That's the rumor that Reuters is reporting, citing two sources at suppliers for the upcoming $30,000 EV (although that $30,000 number bears some scrutiny). This rumor does fit in with earlier comments that the Bolt would arrive on the market in 2017. If it gets built, the Bolt will share more than a similar-sounding name with the Chevy Volt: the EV will be put together in metro Detroit. Reuters says the 200-mile electric car (and an Opel version) will be made in "an underused small-car plant north of Detroit," which means the Orion Township plant. GM could make between 25,000 and 30,000 Bolts a year there, if what the suppliers are saying is true. We have asked GM for a statement on this story and will update it if we hear back. UPDATE: General Motors manager of electrification technology communications, Kevin Kelly, told AutoblogGreen that, "Bolt EV Concept is just that – a concept. We're currently evaluating the vehicle program, but do not have any production announcements to make at this time."