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Star Wars Car Drives To The Dark Side Of Comic Con

When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport. Inside the colorful design center - a Hot Wheels-themed shuttle bus transports employees from Mattel's parking garage - the designers have spent the past year working on 10 toys created especially for the Comic-Con crowd, including a replica of the Batmobile from the upcoming game "Batman: Arkham Knight" and a 9-inch-tall action figure of Superman killer Doomsday. "We don't have to worry about retail. We don't have to worry about margins," said Doug Wadleigh, Mattel's senior vice president of global brand marketing for boys and entertainment. "We don't have to worry about operational efficiencies. We only have to worry about creating the coolest toys for our fans. Period." It also offers some escape from Mattel's reality these days. Like other toy makers struggling in this digital, video-centric age, the company is trying to remain relevant in the retail world. Core brands like Barbie have seen less of a demand, with a 14 percent drop in sales in the first quarter of this year. Mattel had a net loss for the first three months ending March 31 that totaled $11.2 million. But things will at least seem rosier at Comic-Con, where eager buyers for the toys await (the only other place they will be sold is on the Mattel collector's site). Mattel's exclusives this year run between $20 and $85, but elite toys can fetch much more when they're put up for auction. The crown jewel for Wadleigh and his team this year is a Darth Vader die-cast car, the first official collaboration from Hot Wheels and the "Star Wars" franchise. The car - imagine if a Chevrolet Corvette C5 and the villainous Sith lord's helmet had a baby - comes in a sleek black box and encased in a replica of Vader's lightsaber, complete with a swooshing sound effect. "We've been trying to partner with Lucasfilm and Disney on this property for a long time," said Wadleigh. A full-size working replica of the Vadermobile will be on display at Mattel's booth at the massive San Diego Convention Center.

Chevy SS to get 1LE-like handling pack

Chevrolet engineers have more plans for the SS, but official approval stands between their wishes and our driving commands. After getting the no-cost option for a six-speed manual last year, Motor Trend reports that some company boffins want to throw the Camaro's track-focused 1LE package at it. On the Camaro that means the Performance Ride and Handling suspension, front and rear stabilizer bars, and 20-inch wheels all around concerning the road-focused bits. MT says that a 1LE on the SS would shed the staggered tires for one size all around, and get new dampers and a new suspension tune. It wouldn't turn the SS into a Dodge Charger SRT Hellcat, but the SS could do even more with its 415 horsepower and 415 pound-feet, hopefully without sacrificing too much of its plush road comfort in the process. It's said that a production example could be done in less than six months, but it sounds like the approval process will take longer. Featured Gallery 2014 Chevrolet SS: Review View 31 Photos News Source: Motor TrendImage Credit: Copyright 2015 AOL Chevrolet Luxury Performance Sedan chevy camaro 1le 1le

GM to build next-gen Chevy Cruze in Mexico

As one of its global products, General Motors builds the Chevy Cruze for local consumption at assembly plants around the world: in Australia, South Korea, Vietnam, Thailand, China, India, Kazakhstan, Russia, Brazil and Ohio. The automaker is expected to trim those locations for the next generation of its compact sedan, but its latest announcement has it adding a new site to the list: Mexico. As part of a $350-million investment, GM's plant at Ramos Arizpe in Coahuila will gear up for production as one of several sites that will be charged with building the next-gen Cruze. The General has yet to announce just which plants those will be, but it has confirmed that the Lordstown, Ohio, site will once again be among them. The plant in St Petersburg, Russia, which has produced the current Cruze, is being shut down, as is the Holden plant in Elizabeth, Australia. The Ramos Arizpe assembly plant currently puts together the Chevy Sonic and Captiva as well as the Cadillac SRX, but has over the course of its 34-year history handled a variety of models for the Chevy, Pontiac, Buick, Cadillac, Saturn, Opel and even Saab brands. The site handles a quarter of GM's production in Mexico, and exports 87 percent of its capacity to other markets. Invertira GM 350 mdd en Ramos Arizpe para fabricar siguiente generacion de Chevrolet Cruze 2015-03-23 - Se consolida GM de Mexico como el sexto productor global de vehiculos para General Motors Company Ramos Arizpe, Coahuila - General Motors de Mexico anuncio este dia que invertira 350 millones de dolares en su Complejo de Manufactura Ramos Arizpe, para fabricar en estas instalaciones la siguiente generacion del modelo Chevrolet Cruze. "Esta inversion, que forma parte de los 5 mil millones de dolares anunciados en diciembre pasado para todo el pais, fortalecera la presencia de GM Ramos Arizpe en la produccion de nuestra compania a nivel mundial y, por supuesto, consolidara a Mexico como el sexto productor de automoviles para GM Company, con el 7% de la produccion global", informo Ernesto M. Hernandez, Presidente y Director General de GM de Mexico. En una reunion de trabajo en la que participaron Ruben Moreira, Gobernador del Estado de Coahuila y Rogelio Garza, Subsecretario de Industria y Comercio del Gobierno Federal, el Presidente de General Motors en el pais aseguro que el Complejo GM Ramos Arizpe se ha consolidado como un iman para las inversiones de la compania a nivel global. Adicionalmente, Ernesto M.