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GM executive chief EV engineer says reducing cost of plug-in vehicles is 'huge priority'

As we know, another major automaker investing heavily in electrified vehicles is General Motors, and it's doing things much differently than rivals BMW, Ford or Nissan. The Chevrolet Volt extended-range EV is a modest seller at its $35,000 sticker price but a huge hit with owners. The Chevy Spark BEV, still in limited availability, puts smiley faces on its owners and drivers. The just-introduced Cadillac ELR, a sharp-looking, fun-driving $76,000 luxocoupe take on the Volt's EREV mechanicals, has admittedly low sales expectations. With this interesting trio in showrooms and much more in the works, the third vehicle electrification leader I collared for an interview at Detroit's North American International Auto Show (see #1 and #2) was Pam Fletcher, GM's executive chief engineer, Electrified Vehicles. ABG: Why do your EREVs need four-cylinder power to extend their range when BMW's i3 makes do with an optional 650 cc two-banger? "We designed [the Volt and the ELR] to go anywhere, any time" - Pam Fletcher PF: I get that question all the time: why not something smaller? You don't really need that much. You use the electric to its ability, then you just need to limp. But we designed those cars to go anywhere, any time, and we don't want their performance to be compromised. If you're driving through the mountains, we don't want you to be crawling up grades, or to be limited on any terrain. So it's optimized to be able to travel literally the biggest grades and mountain roads around the globe at posted speeds. Because what if you can't? Another good reason: when the engine is on, you have to run it wide open throttle, max speed, most of the time. And while we can do a lot with acoustics, and the ELR has active noise cancelation, a small-displacement, low cylinder-count engine at high speed, high load all the time isn't something you want to live with. That's how we came up with the balance we did among the key factors of performance, NVH [noise, vibration and harshness] and range. ABG: Where you go from here? Is the range-extender engine due for an update? PF: We know and love the current Volt, and there is still a lot of acclaim about it, so we think it's a good recipe. But we are heavily in the midst of engineering the next-generation car, which I think everyone will love and be excited about.

GM CEO Mary Barra predicts mass electrification will take decades

General Motors is allocating a substantial amount of money to the development of electric technology, but Mary Barra, the firm's CEO, conceded that battery-powered cars won't fully replace their gasoline-burning counterparts for several decades. She stressed the shift is ongoing, but she hinted it will be slower than many assume. "We believe the transition will happen over time," affirmed Barra on "Leadership Live with David Rubenstein," a talk show aired by Bloomberg Television. She added that not every car will be electric in 2040. "It will happen in a little bit longer period, but it will happen," she told the host. She was presumably talking about the United States market; the situation is markedly different in Europe and in China, where strict government regulations (and even stricter ones on the horizon) are accelerating the shift towards electric cars. On the surface, it doesn't look like General Motors has much invested in electrification; the only battery-powered model it sells in America in 2020 is the Chevrolet Bolt (pictured), which undeniably remains a niche vehicle. Sales totaled 16,418 units in 2019, meaning the Corvette beat it by about 1,500 sales. In comparison, Cadillac sold 35,424 examples of the aging last-generation Escalade during the same time period. And yet, the company isn't giving up. It has numerous electric models in the pipeline including a slightly larger version of the aforementioned Bolt, the much-hyped GMC Hummer pickup, and an electric crossover assigned to the Cadillac brand. These models (and others) will use the Ultium battery technology that General Motors is currently developing. Its engineers are also working on a modular platform capable of underpinning a wide variety of cars. Bringing these innovations to the market is a Herculean task. EVs may not take over for decades, but Barra and her team must believe their 2% market share will increase significantly in the coming years if they're approving these programs. Autonomous technology is even costlier, more complicated, and more time-consuming to develop. Barra nonetheless expects to see the first General Motors-built driverless vehicles on the road by 2025. "I definitely think it will happen within the next five years. Our Cruise team is continuing to develop technology so it's safer than a human driver. I think you'll see it clearly within five years," she said on the same talk show. Her statement is vague but realistic.

2016 Chevy Cruze is lighter, loaded [UPDATE]

UPDATE: Live photos and video of the reveal have been added at the end of the story. Chevrolet revealed the second-generation Cruze Wednesday, promising a larger, more efficient car that drives better than the sedan it replaces. We're particularly excited about the new turbocharged, 1.4-liter four-cylinder engine, which makes 153 horsepower, an upgrade from the outgoing 1.8-liter naturally aspirated engine's 138 hp. Torque climbs even more significantly, from 148 pound-feet to 177 in the new mill. Peak twist can be called up between 2,000 and 4,000 rpm, which should make performance easy to access. Combined with a lighter architecture that slashes the Cruze's curb weight by 250 pounds (although the actual curb weight hasn't been released), the new four-door can hit 60 miles per hour in a respectable eight seconds. That's not hot hatchback territory, but it should be more than suitable for the average consumer. That same consumer should also appreciate the new engine's economy. The Cruze now returns an even 40 miles per gallon on the highway and will cover 530 miles on a single tank, all the while running on plain old 87-octane fuel. There's also a diesel-powered Cruze model, although Chevy didn't release specific details, aside from saying that it will arrive in dealers in 2017, over a year after the gas-powered model's early 2016 on-sale date. Despite the 250-pound drop in weight, the new Cruze has grown significantly. Its wheelbase is now the longest in the segment, with 106.3 inches of sheetmetal between the front and rear axles compared to 105.7 in last year's model, while the sleek new body cuts the coefficient of drag to just 0.29. The overall length increases from 181 inches to 183.7, though the new model is nearly an inch lower overall. That's both good news and bad news for interior space. Rear legroom is up from 35.4 to 36.1, but headroom is down in both the front and backseats by over half an inch. Tech fans, meanwhile, will appreciate the new standard MyLink display. The seven-inch touchscreen is compatible with both Android Auto and Apple CarPlay, while an optional eight-inch display will be offered, as well. 4G LTE wi-fi, heated rear seats, a heated steering wheel, and wireless phone charging will also be offered as an optional extras. New safety features include blind-spot monitoring with cross-traffic alert, lane keeping assist, and forward collision warning.