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'Tomorrowland' movie will advertise Chevy Volt, E-NVs

Before the 2016 Chevrolet Volt arrives at dealerships, it's going to come to a cineplex near you. The next-generation hybrid and the EN-V electric networked vehicle concept will play bit parts in the background of the upcoming Disney movie Tomorrowland starring George Clooney and Britt Robertson. Chevrolet will run digital and television ads around the movie's opening, which is May 22 in the US. The Bowtie and Disney tie-up is another in their years-long collaboration, going back to the revamped Test Track that opened at Epcot Center in 2012, and Chevolet is also the official vehicle of Shanghai Disney. The press release below has more on the movie and the Volt, the movie trailer is above – there's no Volt in it, but there is a late-model Buick. Chevrolet and Disney See Possibilities in 'Tomorrowland' Film to help kick off marketing efforts for next-generation Chevrolet Volt DETROIT, 2015-03-26 – At their core, Disney and Chevrolet are entities of optimism, believing that with a little ingenuity, anything is possible. They will come together in the new Disney film "Tomorrowland" to imagine the possibilities. The all-new 2016 Chevrolet Volt and EN-V concepts appear in the backdrops of the present day and Tomorrowland. The film's U.S. debut is May 22. In Disney's riveting mystery adventure "Tomorrowland," a jaded scientist and an optimistic teen embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space. "Tomorrowland is a place where nothing is impossible, which is something that Chevrolet believes can exist in the here and now," said Tim Mahoney, vice president, Global Chevrolet. "The Chevrolet spirit reflects the hopes and possibilities of tomorrow in real instruments of change for today like the next-generation Chevrolet Volt." The first marketing efforts for the 2016 Chevrolet Volt will be tied to Tomorrowland. A television spot and digital advertising will debut in early May. The all-new Volt is an electric car with extended range, showcasing a sleeker, sportier design that offers 50 miles of EV range, greater efficiency and stronger acceleration. The Volt's new, efficient propulsion system will offer an estimated total driving range of more than 400 miles. With regular charging, owners can expect to average more than 1,000 miles between gas fill-ups. Chevrolet and Disney have a long history of collaboration around the globe.

How Chevy Silverado, GMC Sierra will take on the Ford F-150 profit machine

FORT WAYNE, Ind. — When General Motors engineers were developing the 2019 Chevrolet Silverado and GMC Sierra pickup trucks, some of them joined public tours of Ford's Dearborn, Mich., factory to watch aluminum-bodied F-Series trucks go down the assembly line. The redesign of the Ford F-Series trucks, launched in 2014, set a new standard for fuel economy and lightweight vehicle construction. But armed with stopwatches and trained eyes, the GM engineers believed they saw problems. "They had a real hard time getting those doors to fit," Tim Herrick, the executive chief engineer for GM truck programs, told Reuters. His team did more intelligence gathering. They bought and tore apart Ford F-Series doors sold as repair parts. Their conclusion: GM could cut weight in its trucks for a lower cost using doors made of a combination of aluminum and high-strength steel that could be thinner than standard steel, shaving off kilograms in the process. These pounds-and-pennies decisions will have major implications in the highest-stakes game going in Detroit: dominance in the world's most profitable vehicle market, the gasoline-fueled large pickup segment. What's more, GM is banking on strong sales of overhauled 2019 Silverados and GMC Sierras to fund its push into automated and electric vehicles — a business many investors see as the auto industry's long-term future. The risks are high given the hits automakers have taken from U.S. President Donald Trump's trade policies. Rising aluminum prices spurred by Trump's tariffs are driving up costs on the Ford's F-Series, while rising steel and aluminum prices likewise drag on GM results. GM also has a significant risk should the United States, Mexico and Canada fail to agree on a new NAFTA trade deal, given GM trucks built at its Silao, Mexico, factory could face a 25 percent tariff if NAFTA collapses. Major profit per truck Interviews with GM executives and a tour at its factory here in northwest Indiana provide a detailed look inside GM's plan for the most important vehicles in its global lineup. These big pickups are everything Tesla's Model 3 or Chevy's Bolt electric car is not. The mostly steel body is bolted to the truck's steel frame, rather than the one-piece body and frame electric vehicles. The majority of trucks will have a V-8 gasoline engine powering the rear wheels — like the classic GM cars of the 1950s. Some Silverados will have new four-cylinder engines, but there is no electric or hybrid offering as of now.

VW, Jeep and Cadillac top list of most-tattooed car brands

Most car enthusiasts own at least one piece of gear with their favorite brand's logo on it. It can be a T-shirt, a pen, a hat, or a garage sign, for example. It takes a much greater degree of dedication to get a car-themed tattoo, and a study suggests this sky-scraping level of obsession is most often found in Volkswagen, Jeep, and Cadillac fans. Compare the Market analyzed Instagram hashtags and posts to compile a list of the most commonly tattooed brands. Volkswagen came out on top, with 5,507 posts; note that anything related to the Wolfsburg-based brand earns it a point, whether it's a logo, a cutaway diagram of the Beetle's air-cooled flat-four engine, or a Touareg V10's firing order. Jeep finished second with 2,139 posts, followed by Cadillac at 1,775 posts. Surprisingly, the fourth spot is occupied by Pontiac, which appeared in 1,609 posts in spite of the fact that it hasn't built a car since 2010. Holden appears near the very bottom of the top-20 chart, ahead of Lamborghini, and its result might be influenced by the fact that General Motors announced plans to shutter it earlier in 2020. BMW and Mercedes-Benz are in sixth and 12th place, respectively. Alfa Romeo doesn't appear in the top 20, though its decades-old Quadrifoglio logo (pictured) can easily be mistaken for a symbol of Irish luck. Searching for posts that show a tattoo of a specific model uncovered even bigger surprises. According to the same study, the most-tattoed nameplate is the Chevrolet Impala, which appears in 823 posts. Odds are the earlier generations, like Dr. Dre's famous six-four, are more often tattooed than the final-generation model, which unceremoniously went out of production in February 2020 without a direct replacement waiting in the wings. Second place goes to the DeLorean DMC-12, which has transcended its status as an esoteric fiasco on wheels thanks to its role as a time machine in "Back to the Future." It appeared in 800 posts. Chevrolet's Corvette takes a distant third with 180 posts, followed by the Volkswagen Beetle (147 posts) and the Mini Cooper (116 posts). All told, car-themed tattoos are relatively rare. To put some of the aforementioned numbers into context, searching Instagram for the hashtag Volkswagen yields over 15 million posts, while the hashtag tattoo appears in over three million publications. Auto News Cadillac Chevrolet Jeep