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GM marks 500 million vehicles

General Motors is marking a major global milestone, as 500 million vehicles have rolled off its assembly lines since the company's founding in 1908. To mark the occasion, the automaker is continuing to invest in production and offering a one-time discount to some customers. GM North America boss Alan Batey used the festivities to announce the Fairfax Assembly factory in Kansas as one of the sites earmarked for the company's $5.4 billion in upcoming investments. The plant will get $174 million of that money for new equipment and technology to build the 2016 Chevrolet Malibu. Among the upgrades will be a shake-and-rattle booth that will simulate road conditions to find squeaks. To commemorate both the production milestone and the Fairfax plant, Batey and company CEO Mary Barra also gave away a 2016 Malibu to a wounded Iraqi war veteran, and the two execs announced that in the third week in May all GM employees can share a one-time customer appreciation discount with friends to help get them into the automaker's products. Barra also gave a speech to the workers there about some of the other milestone's in the company's history, which you can read below. Innovation on the Line: GM Manufacturing Milestones Many of General Motors' most important innovations have occurred behind the scenes, in its manufacturing facilities. Concepts such as changeover, flexible assembly, automation, computer simulation, machine vision and robotics were developed at GM. Over the decades these innovations have helped enable improvements in vehicle quality, efficiency and competitiveness. 1901: Ransom Olds' famous Curved Dash Oldsmobile, designed with simplicity, reliability and value in mind, was the first American car built in a factory designed specifically for automobiles and in standardized volume production. GM acquired Oldsmobile in 1908. 1908: Cadillac wins the Dewar Trophy, Europe's most prestigious award for precision and excellence in manufacturing, by demonstrating the auto industry's highest standards for precision and interchangeability of parts by disassembling three Cadillacs and mixing the parts randomly before reassembling and driving them before a contingent of judges. 1922: GM hires William Knudsen to lead Chevrolet's turnaround. Knudsen implements flexible mass production, which helps Chevrolet incorporate annual styling changes and take market share from Ford.

Chevy Silverado Realtree Edition calls to your inner woodsman

Hunters and woodsmen, this could be your next pickup truck. It's a special-edition Silverado, done up with the camo specialists at Realtree. This truck packs all the off-road equipment you could want, and boasts a special appearance package to set it apart from ordinary citified pickups. The Realtree edition is based on the 2016 Chevy Silverado 1500 in LTZ trim with a crew cab and the Z71 package. It's all blacked out, from the bodywork and Bowtie emblems to the side steps and 20-inch wheels with their all-terrain tires. It features Realtree logos and camouflage graphics inside and out, and since it comes with the Z71 pack, it also features monotube shocks, a locking rear diff, an underbody shield, and hill-decent control. This special edition results from a decade-long partnership between Chevrolet and Realtree, but stops short of a full camo treatment. For that, you may want to scope out the Special Ops edition recently confirmed for production after its debut at SEMA (alongside another Realtree show truck). Outdoorsy types, however, may very well be more attracted to this Realtree special, which could prove just the foil GM needs to the Ram Mossy Oak Edition. It launches in the spring, just in time for hunting season – though you'll still need to fit your own gun rack. Related Video: CHEVROLET INTRODUCES SILVERADO REALTREE® EDITION HERE'S THE STORY Chevrolet today introduced the 2016 Silverado Realtree® Edition – an outdoors-inspired special edition that leverages the strength, versatility and personalization possibilities of the Silverado and distinguishes it with camo graphics from Realtree, the world's leading camouflage brand. It's the latest and strongest example of a decade-long partnership between Chevrolet and Realtree. PRODUCT DETAILS The new Realtree® Edition package is offered on Silverado 1500 LTZ Z71 crew cab models and includes exterior camo graphics and the Realtree logo embroidered on the front-seat headrests. Additionally, interior attributes feature the Realtree camo logo and graphics. The Silverado Realtree® edition also includes special blackout trim, black bow ties, off-road assist steps and black 20" wheels with all-terrain tires. Also included is the legendary Z71 off-road package featuring Rancho monotube shocks, Hill Decent Control, an underbody shield and the G80 auto locking rear differential.

Porsche and Buick earn top honors in J.D. Power Sales Satisfaction Index Study

Customer satisfaction with car buying has been at a low point over the past few years, as price increases, inventory shortages, and COVID restrictions have complicated every part of the process. There are signs of improvement, however, as J.D. Power’s 2023 U.S. Sales Satisfaction Index Study showed that customer satisfaction has improved slightly from a year ago. J.D. Power rates satisfaction on a 1,000-point scale, finding that it improved seven points to 793 from last year. Improving inventory levels and a slow leveling off of prices have contributed to that improvement, and fewer people are paying above MSRP for new cars. Some auto brands performed better than others with sales satisfaction. Porsche ranked highest among premium brands, followed by Alfa Romeo. Buick took the top spot among mass-market brands, with GMC, Chevrolet, and Mitsubishi behind. J.D. Power also handed out segment-level awards: Premium Cars: Porsche Premium SUV: Porsche Mass-Market Car: Chevrolet Mass-Market SUV/Minivan: GMC Mass-Market Truck: GMC Despite the increase in sales satisfaction, thereÂ’s still room for improvement to reach pre-pandemic levels. J.D. Power noted gaps in salesperson knowledge as an area of improvement. Buyers rated salespeople much better during a gas vehicle purchase than with EVs, citing their expertise as a challenge. Pricing remains a challenge despite an improvement since 2022, and satisfaction is still below pre-pandemic levels. Mass-market buyers reported a slight bump in satisfaction, while premium buyers felt that pricing was less fair than a year before. ItÂ’s an interesting contrast, showing that dealer pricing tactics can significantly impact satisfaction with the sales process. Fewer people may be paying more than MSRP, but several premium models still list with significant markups. Even more interesting is PorscheÂ’s top spot on the satisfaction list, as its cars often sell with huge upcharges, and itÂ’s exceedingly tricky even to get a build allocation for some models. Buick Chevrolet GMC Porsche Car Buying Ownership