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Chevy Cruze gets first official tease

The Cruze has been a runaway success for Chevy. In fact the company has sold over 3.5 million of them since its introduction in 2008. And now the company is preparing to roll out the all-new second-generation model, previewed in the teaser image above. Set to be unveiled on June 24, the 2016 Cruze promises to be larger, yet lighter, that the model it replaces. It will pack new engines, safety features, and technologies – including the integration of Android Auto and Apple CarPlay. The new Cruze will be based on the same platform that underpins the new Volt and (among others) the new Opel Astra just introduced in Europe. It'll be a vital model for Chevy, which sells the Cruze in 115 countries around the world – chief among them China, Brazil, Canada, and these United States, where sales continue to rise despite the model's age and impending replacement. Look for the second-gen Cruze to hit dealers early next year, joining a revitalized Chevy lineup alongside such notables as the new Spark, Malibu, and Camaro. Cruze Control: Success Paves Way for Next Generation Chevrolet's best-selling global car surpasses 3.5 million sales 2015-06-03 DETROIT – Chevrolet Cruze, the brand's best-selling car around the world, has surpassed 3.5 million global sales, a milestone that comes as Chevrolet prepares to introduce the next-generation Cruze on June 24. "When we introduced the Cruze it replaced 15 other compact vehicles around the globe," said Alan Batey, president, General Motors North America and global Chevrolet brand chief. "By consolidating design, engineering and marketing efforts, we were able to produce an award-winning, value-driven sedan that won over customers around the world." Cruze is sold in 115 countries. The top global markets include China, the United States, Brazil and Canada. In the United States, Cruze total sales were 273,060 in 2014 – a 10 percent increase over 2013. It is also the segment's second-best seller to customers under 25 in the U.S. Importantly, Cruze brings new buyers to Chevrolet – 35 percent of all buyers are new to the brand. Additionally, of those who trade in a Cruze, 56 percent stay with Chevrolet and 23 percent trade in for another Cruze. "In every corner of the globe, Cruze has been successful at introducing new and younger customers to Chevrolet," said Batey.

How Chevy used popular Instagram user to promote 2016 Volt

A picture is worth a thousand words. When it comes to Chevrolet and its Volt extended-range plug-in, the automaker is hoping pictures can be turned into a few more buyers. The company extended a little love to one popular social-media practitioner to see if the trick works. Former biochemical engineer Kevin Lu started his Instagram account a couple of years ago during a road trip, and the quality of his shots has attracted about 181,000 followers. With that popularity in mind, Chevy brought Lu up to Detroit to check out the unveiling of the next-generation Volt at the Detroit Auto Show last month. Lu also got to see the Detroit-Hamtramck Assembly factory where the Volt is built, Automotive News reports. As for the next-gen Volt, Chevy says a more efficient powertrain and lighter battery help give the car an all-electric range of up to 50 miles and a total driving distance of more than 400 miles. Chevy also touts the model's streamlined grille and (tight) seating for three in the rear. General Motors hopes a combination of those improvements and exposure from sources such as Lu and his Instagram account (and some sleepy ads, apparently) revitalize sales of the model. Last year, Volt sales fell 19 percent to 18,805 units. Related Videos: News Source: Automotive News-sub.req. via GM AuthorityImage Credit: Kevin Lu/Instagram Green Detroit Auto Show Chevrolet Detroit extended-range plug-in instagram

GM program sees dealers taking on way more loaner cars

Given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. Bring your car into the dealership for service, and you may need a loaner car in exchange. And with so many recalls being carried out, that means a lot of loaners – especially at General Motors dealerships. That could be one of the reasons why GM is massively expanding its loaner fleet program. While many Chevrolet and Buick-GMC dealerships have an on-site rental car location operated by a third party like Enterprise (which may or may not provide a GM vehicle), others manage their own loaner fleets. But while the range of dealerships operating such fleets was once small, reports Automotive News, the number has been growing rapidly: from the locations responsible for only 20 percent of those brands' sales two years ago to about 90 percent today. The impetus for that growth comes down to a massive expansion of GM's Courtesy Transportation Program. The initiative encourages dealers to ramp up their loaner fleet to a maximum size determined by GM, with a mix determined by the dealer itself, so that a showroom in Texas can be bolstered with a fleet of pickup trucks and a dealer in California can employ more Volt and Camaro Convertible loaners. The dealership gets a $500 credit for each vehicle its puts in its fleet, and can use those vehicles as loaners for service customers, as multi-day test drivers or to rent out separately. The vehicles remain in the dealer's fleet for 90 days or 7,500 miles, then they can be sold as used, but with new-car incentives. The dealer gets a fleet of loaners, customers get to use the loaners, try out a new car overnight or buy a barely used car with attractive incentives, and GM gets to clock more sales. But therein lies the kicker: the automaker counts the dispatch of the loaner new vehicle to the dealership as a new-car sale, which could end up distorting its sales figures. Counting loaner vehicles as sold vehicles is something of an industry-standard practice, but given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. One dealership - Paddock Chevrolet in Kenmore, NY, for example - had no loaner fleet two years ago, but now runs a fleet of 50 vehicles. Multiply that by the 4,000 or so dealers GM has across America and you're talking about the potential for hundreds of thousands of these sorts of sales.