1977 Chevy Customized Show Truck Hot Rod Black on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

No diesels in the running for 2016 Green Car Of The Year

It's a new era for the Green Car Of The Year. In the past, the theme of the award was to take a broad look at alternative powertrains and pick the best among them. "Clean diesels" from the Volkswagen group were often among the finalists and won the award twice. For the 2016 edition - which will be handed out at the LA Auto Show next month - not a single diesel made the list. There's little wonder why. Green Car Journal, which names the winner with a panel of experts, had to strip two VW brand vehicles of their past wins. The 2009 VW Jetta TDI, which won in 2008, and the 2010 Audi A3 TDI, which won in 2010, have both lost their titles now that the world knows about the "defeat devices" that VW installed in many of its TDI vehicles around the world. So, what does that leave us with for 2016? Two plug ins, a hybrid, and two gas vehicles. The two electric vehicle are the Audi A3 e-tron and the Chevy Volt, while the all-new Toyota Prius (which will come with a plug-in version later) is the lone pure hybrid. Rounding out the pack are two efficient gas models: the Hyundai Sonata and the Honda Civic. This is the tenth year for the Green Car Of The Year, and it will be interesting to see if diesels can come back into the award's good graces (for the record, no diesels were among the finalists in 2013, either) in the future. For now, we'd like to know who you think should win. You can read more about the finalists in the press release below and then cast your vote in our poll. Show full PR text FINALISTS ANNOUNCED FOR 2016 GREEN CAR OF THE YEAR Green Car Journal to Reveal Winner of 11th Annual Award at LA Auto Show Press & Trade Days, November 19 LOS ANGELES, CA (October 15, 2015) – Green Car Journal has announced its five finalists for the magazine's prestigious 2016 Green Car of the Year® award. The 2016 models include the Audi A3 e-tron, Chevrolet Volt, Honda Civic, Hyundai Sonata, and Toyota Prius. An increasing number of vehicle models are considered for the Green Car of the Year® program each year, a reflection of the auto industry's expanding efforts in offering new vehicles with higher efficiency and improved environmental impact. Green Car Journal has been honoring the most important "green" vehicles every year at the LA Auto Show, since its inaugural award announced at the show in 2005.

Leno drives Ringbrothers' latest, 1966 Chevy Chevelle Recoil

Jay Leno has been checking out quite a few older rides in his garage as of late, but has mixed things up a little this week. Ringbrothers took home an award at the 2014 SEMA Show for the 1966 Chevrolet Chevelle it named Recoil, and now the car has proven it can do more than just look good on Jay Leno's Garage. While the latest guest might look vintage, underneath those classic lines is a thoroughly modern muscle car sporting a claimed 980 horsepower. The heart of this beast is a supercharged LS7 V8 from Wegner Motorsports and a six-speed Tremec manual gearbox. Even with so much power, it can still run on 91-octane pump gas, and when Jay gets on the throttle the result is a wall of sound from the wailing supercharger. Despite the muscle, the Recoil doesn't really scream about its performance aesthetically. The color is a surprisingly plain beige, but the carbon fiber touches and side exhaust certainly indicate that there's something special here. The owner's sole request for the car was to include metal seats, and Ringbrothers provided them with a few bits of leather offering a touch of comfort. After checking the Recoil out from stem to stern, Leno finally gets behind the wheel and treats our ears to pull after pull from that big, supercharged V8.