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Autoblog Minute: 2015 SEMA Show recap

We take a trip to Las Vegas for a recap of the 2015 SEMA show, the trade show for automotive aftermarket professionals and enthusiasts. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute. Featuring commentary from Senior Editor Greg Migliore. Additionally, we've got our full roundup of SEMA Show coverage, below. Have a look through our collection of posts, and scroll down for the full Autoblog Minute transcript. Show full video transcript text [00:00:00] We take a trip to Las Vegas for a preview of SEMA, the trade show for automotive aftermarket professionals and enthusiasts. I'm Eddie Sabatini and this is your Autoblog Minute. Mazda, Ford, Chevy, Mopar, Roush, and Galpin are just a few of the industry names on hand at this premier tuner show. For a closer look at this year's action we go to Autoblog Senior editor, Greg Migliore: [00:00:30] - [00:01:00] [Greg Migliore Interview] For our full coverage of the 2015 SEMA Show head to Autoblog.com/sema. [00:01:30] For Autoblog I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. SEMA Show Chevrolet Ford Honda Concept Cars Autoblog Minute Videos Original Video SEMA 2015

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2016 Chevy Volt will be available across Canada, unlike most of US [UPDATE]

UPDATE: The story's been updated to add a response from General Motors of Canada. It's not enough that the Toronto Blue Jays may be the most intimidating team in Major League Baseball. Now, it appears that our neighbors to the north will also have some bragging rights in regards to General Motors' Chevrolet Volt extended-range plug-in vehicle. Specifically, most of Canada will have access to the 2016 version before most of the US will. In fact, the car will be available in Canada before people can buy it in Michigan. A trip to Windsor, Ontario, anyone? The Volt, which will boast a longer plug-in range than the current version, could go on sale in Canada as soon as November, GM Authority says. The model's second-generation version may debut in California as soon as this month, and is slated to be sold later this year in the 10 other states that abide by the so-called CARB (California Air Resources Board) rules for zero-missions vehicles. Those states include Oregon, Maine, New York and Massachusetts. But not GM's home state of Michigan. Either way, the new generation model's debut can't come soon enough for the US automaker, as Volt sales in 2015 have seriously lagged the 2014 numbers because of people waiting for the new version. "We will receive the 2016 Volt in Canada this fall, starting with our key Volt markets in Quebec, Ontario and British Columbia," wrote General Motors of Canada spokesman George George Saratlic in an e-mail to AutoblogGreen. "Note these are also the three provinces that provide provincial incentives on EV purchases. We'll then roll out Volt to the rest of the country." Last week, details were revealed about the first sales of the 2016 Volt, where marketing efforts will be concentrated among the largest plug-in buying states in the union. The other 39 states will get their shot starting next year with the 2017 model-year variant. Related Video: