1999 Chevy Blazer 4x4 on 2040-cars

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GM says EVs are the future — but trucks are going to take it there

In the PowerPoint deck for the General Motors Capital Markets Day presentation, one of the more disturbing things comes early on, during GM President Mark Reuss' initial remarks, in an area where he is discussing the company's overall strength in trucks. The point being made is that GM has a truck for all and sundry. And there it is, a phrase on a slide that should send chills up the spines of those who still pine for the old Bob Seger "Like a Rock" Silverado ads: "Little bit country. Little bit rock 'n' roll." That's right. Donny and Marie. Somehow the Denis Leary snark in the F-150 ads is all the more appealing. The Capital Markets Day presentation was chock full of observations about electrification and automation (Reuss and CEO Mary Barra both noted that the corporation's vision is one of "Zero Crashes. Zero Emissions. Zero Congestion." Dan Ammann talked about the progress being made at Cruise Automation; Reuss rolled out the plan for an array of electrified vehicles, with a luxury EV and a compact SUV being the "Centroid Entries" for the modular bases of many others). But it is worth noting that there is no getting away from the power of pickups in the U.S. market, as that was the central topic in Chief Financial Officer Dhivya Suryadevara's comments, with "Truck Franchise" being flanked by "Key Financial Priorities" and "Financial Outlook." Clearly, to gloss the old phrase, the truck segment is where the money is. Suryadevra enumerated how the truck segment is significantly different than other types of light vehicles. Among her points: GM, Ford and FCA have more than 90% of market share. The truck parc has been growing and aging over the past 10 years. Customers are fiercely loyal to the segment—as in 70% of truck buyers are truck buyers. A good number of the vehicles are for commercial use (40 percent). Trucks are "less prone to. . .mobility disruption." Trucks offer high margins. Translaton: The segment is one that they're solidly positioned in. There are lots of old trucks on the road that will need to be replaced by new ones. Perhaps buyers may switch from a Sierra to a Canyon, but it will be a truck. If your livelihood depends on that type of vehicle, even if gas prices go up or the economy begins to go south, you're going to stick with it. Most of the country isn't San Francisco, so trucks will continue to be essential. And, well, they're profitable in the extreme.

Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

2016 Chevy SS gets new face, clears throat

Chevy is tweaking the SS once again for the 2016 model year. While the changes might be minor, muscle sedan enthusiasts shouldn't need any more excuse to love the Bowtie brand's performance sedan. The 2016 Chevy SS benefits from revised front-end styling that incorporates new vertical ducts designed to direct airflow over the front wheel wells. It also gets new LED lighting and new functional hood vents to make it look even more aggressive than the current model. Although the 6.2-liter V8 carries over unchanged from the existing version – churning out 415 horsepower and an equal amount of torque – a new dual-mode exhaust promises to be both quieter at lower speeds and angrier-sounding at higher revs. And of course you can still get it with a six-speed manual or automatic transmission. In any event, it should also look the business with its new 19-inch alloys as well. Related Video: 2016 Chevrolet SS Designed for Performance DETROIT – Building on the performance-oriented updates made to the Chevrolet SS last year, the 2016 model features several exterior enhancements that reinforce its presence on the road. A revised front fascia features new, vertical ducts at the outer edges to direct airflow over the front wheel openings to improve aerodynamic efficiency. The fascia also incorporates new LED signature lighting, while new, functional hood vents and new-design 19-inch cast-aluminum wheels contribute to a stronger appearance for the rear-drive sports sedan. "The 2016 SS design changes more fully express the true driving character of the sedan while further enhancing the car's overall performance," said Todd Christensen, Chevrolet Performance Car marketing manager. What hasn't changed is the SS's unique blend of performance, comfort and spaciousness. It features a 6.2L V-8 engine under the hood and turns out an SAE-certified 415 horsepower (310 kW) and 415 lb-ft of torque (563 Nm), and offers a six-speed manual transmission or a paddle-shift six-speed automatic transmission. A new, dual-mode exhaust system for 2016 complements the V-8 engine with quieter performance at low engine speeds and a more muscular engine note at wide-open throttle.