1985 Chevorlet Blazer K5 on 2040-cars

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J.D. Power study identifies top seats for your tush

File under News your fanny can use: The seating systems in the Ford Escape and Edge, the Audi A3, Chevrolet Cruze, Kia Cadenza, Porsche Cayenne and Toyota Tundra received top marks in a new J.D. Power study on seating and seat belt quality and satisfaction. The J.D. Power 2017 Seat Quality and Satisfaction Study asked more than 77,000 new owners and lessees of 2017 model-year cars and light trucks to rate their vehicle's seats and seat belts within the first 90 days of taking ownership. The survey is broken up into seven vehicle segments and scored on total seat problems per 100 within each segment, with awards presented to the seating system supplier. Canadian auto supplier Magna won three of seven first-place awards for its seating systems in the A3, Escape and Edge. Ireland-based Adient got top marks for its seats in the Cadenza and Cayenne. Lear Corp. won for the Cruze, and Avanzar Interior Technologies scored highest for seats in the Tundra. J.D. Power says its study is intended for automakers and suppliers with quality and satisfaction information to be used in developing and marketing seating systems. "But the results are just as interesting to a consumer audience," the company says. "After all, some drivers spend a considerable amount of time behind the wheel, and it's helpful to know which vehicles offer the most comfortable seats for those long commutes." Ain't that the truth. Ford was the only automaker whose seat systems, both manufactured by Magna, received top honors in two segments: the Escape for mass-market compact SUV and the Edge for mass-market midsize/large SUV. J.D. Power says it used 22 attributes to measure seat quality, three measures of seat belt quality and 12 to measure satisfaction. Awards were presented to the seating suppliers. Related Video: Image Credit: Audi Auto News Design/Style Audi Chevrolet Ford Kia Porsche Toyota Safety JD Power seats

Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

The Jitterbugs somersaulted at the 1986 Chicago Auto Show for the Chevy Nova

Judging by the vintage videos that the Chicago Auto Show has been uploading, if you wanted to check out the latest vehicles and watch some dancers in the same place in the late '80s and early '90s, then the Windy City event was definitely the place to be. We've already seen the Footlockers pitching the Cavalier in '88 and a troupe of women singing about the Geo brand in '91. Apparently, the trend went back even further, though. Just take a look at this group called the Jitterbugs selling some badge-engineered products from Chevrolet at the 1986 show. Flanked by the Chevy Nova and Spectrum, these guys managed to do a few pretty impressive jumps and somersaults but mixed them with some rather uninspired spins, as well. Also, wait for 1:24 into the clip to see the least enthusiastic backup dancers that the world has ever known. The Jitterbugs are even further proof that Chevy's habit of mixing dancing and its vehicles goes back even further than the Volt. News Source: ChicagoAutoShow via YouTube Auto News Marketing/Advertising Chicago Auto Show Chevrolet Videos Chicago chevy nova