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Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Chevy Silverado gets star-studded treatment at SEMA

Chevrolet has quite a presence ready for the 2015 SEMA Show, including custom takes on the Camaro and Spark. As one of the company's most popular models, the Silverado isn't left out of the fun, either, thanks to a trio of concepts to highlight what's possible for the aftermarket event. Camouflage is supposed to blend in, but the naval-inspired, Razzle Dazzle design on the Silverado Special Ops Concept should make the truck pop under the lights at the Las Vegas Convention Center. Based on a Silverado 1500 Z71, the pickup is conceived as a "rescue vehicle special-operations forces." To get behind enemy lines, it packs extra LED lighting, wheel flares for off-road tires, and a GearOn utility rack in the bed. Plus to help get away, Chevy Performance fits an air intake, exhaust kit, and concept six-piston brakes. The Silverado Realtree Bone Collector Concept (above) also wears camo for SEMA, but it's for enjoying the outdoors rather than getting out of battle. Camouflage company Realtree and The Bone Collector host Michael Waddell help with the design for this custom truck that features 22-inch black wheels, a front push bar, LED light bar, and assist steps all from Chevy Accessories. With leather upholstery, Apple CarPlay, and Android Auto inside, the drive to and from the woods should be comfortable, as well. The Silverado 3500HD Kid Rock Concept rounds out this trio and features patriotic styling from the eponymous rock star. "I wanted the design for the truck to be bold, but with features and elements that wouldn't be out of reach for working-class guys," he said about the design, and Kid Rock even visited the factory in Flint, MI, to meet members from UAW Local 598 for some inspiration. The result features a custom chrome grille with a Born Free logo and chrome exhaust stacks. For added excitement, two Gibbs Sports Quadskis are hooked up on the trailer behind it. Related Video: Chevrolet Introduces Silverado Special Ops Concept Military-inspired truck reinforces capability with go-anywhere style LAS VEGAS – Chevrolet's 2016 Silverado Special Ops concept imagines a unique rescue vehicle for special-operations forces. It is based on the Silverado 1500 Z71, which features a new front-end design and new technologies built into its strong, high-strength steel body structure and fully boxed frame, and draws its design inspiration from naval design aesthetics.

Frustrated GM investors ask what more Mary Barra can do

DETROIT — General Motors Co Chief Executive Mary Barra has transformed the No. 1 U.S. automaker in her almost five years in charge, but that is still not enough to satisfy investors. Ahead of third-quarter results due on Oct. 31, GM shares are trading about 6 percent below the $33 per share price at which they launched in 2010 in a post-bankruptcy initial public offering. The Detroit carmaker's stock is down 22 percent since Barra took over in January 2014. After hitting an all-time high of $46.48 on Oct. 24, 2017, the shares have declined 33 percent. In the same period, the Standard & Poor's 500 index has climbed 7.8 percent. Several shareholders contacted by Reuters said GM could face a third major action by activist shareholders in less than four years if the share price does not improve. "I've been expecting it," said John Levin, chairman of Levin Capital Strategies. "It just seems a tempting morsel to somebody." Levin's firm owns more than seven million GM shares. Barra has guided the company through the settlement of a federal criminal probe of a mishandled safety recall, sold off money-losing European operations, and returned $25 billion to shareholders through dividends and stock buybacks from 2012 through 2017. GM declined to comment for this story, but the company's executives privately express frustration with the market's reluctance to see it as anything more than a manufacturer tied mainly to auto market sales cycles. GM's profitable North American truck and SUV business and its money-making China operations are valued at just $14 billion, excluding the value of GM's stake in its $14.6 billion Cruise automated vehicle business and its cash reserves from its $44 billion market capitalization. The recent slump in the Chinese market, GM's largest, and plateauing U.S. demand are ratcheting up the pressure. GM is one of the few global automakers without a founding family or a government to serve as a bulwark against corporate raiders. In 2015, a group led by investor Harry Wilson pressed GM to launch a $5 billion share buyback, and commit to what is now an $18 billion ceiling on the level of cash the company would hold. In 2017, GM fended off a call by hedge fund manager David Einhorn to split its common stock shares into two classes. Einhorn, whose firm still owned more than 21 million shares at the end of June, declined to comment about GM's stock price. Other investors said there were no clear alternatives to Barra's approach.