1957 Cheverolet Convertible; Belair; on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Chevy Camaro is a good sport, wishes Ford Mustang Happy 50th

It was 1966 when Chevrolet launched its challenger to the wildly successful Ford Mustang, the Camaro. While the competition between the two brands was already healthy, the arrival of the Camaro set off one of the most intense, model-to-model rivalries in the industry.
That competitive spirit hasn't stopped Chevy and the Camaro from wishing Ford's iconic muscle car a Happy 50th Birthday as the Ford's April 17 anniversary rolls around. These two cars have been linked over the years, and while the rivalry took a break for a few years in the 2000s, today's competition between the Camaro and Mustang is as fierce as it's ever been.
You might recall that this friendliness when it comes to major milestones isn't too rare. Ford put on quite a display for General Motors' hundredth anniversary back in 2008. As the Camaro's fiftieth birthday approaches in 2016, we wouldn't be surprised to see the Mustang sending its best wishes to its Bowtie rival.

President Obama will be on Comedians in Cars Getting Coffee

The seventh season of Jerry Seinfeld's excellent Comedians In Cars Getting Coffee will debut on Wednesday, December 30, and if this first trailer is any indication, the guest lineup is damn impressive. But rather than building up to one big guest over the course of the season, the show is starting with one of the biggest guests possible – the president of the United States. President Barack Obama will join Seinfeld behind the wheel of what looks like a 1963 Chevrolet Corvette Stingray for a trip around the South Lawn of the White House. According to CBS, the pair will enjoy their coffee in the staff dining room, which is probably a better idea than crippling Washington, D.C., with a Stingray-led motorcade. Aside from the president, Seinfeld has recruited a couple comedy icons, including first-timers Will Ferrell and Steve Martin. Also appearing are Garry Shandling, Sebastian Maniscalco, and Kathleen Madigan. The four-wheeled stars will include the Corvette, a Plymouth Superbird, a Chevy Camaro, a classic Porsche 911, a BMW 2002, and what we think is a (rather troublesome) 1952 Siata 208 8V Coupe Balbo. You can check out the entire trailer up at the top of the page. News Source: Crackle via YouTube Celebrities TV/Movies BMW Chevrolet Porsche Coupe Performance Classics Videos jerry seinfeld comedians in cars getting coffee cicgc will ferrell