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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Chevy Silverado gets star-studded treatment at SEMA

Chevrolet has quite a presence ready for the 2015 SEMA Show, including custom takes on the Camaro and Spark. As one of the company's most popular models, the Silverado isn't left out of the fun, either, thanks to a trio of concepts to highlight what's possible for the aftermarket event. Camouflage is supposed to blend in, but the naval-inspired, Razzle Dazzle design on the Silverado Special Ops Concept should make the truck pop under the lights at the Las Vegas Convention Center. Based on a Silverado 1500 Z71, the pickup is conceived as a "rescue vehicle special-operations forces." To get behind enemy lines, it packs extra LED lighting, wheel flares for off-road tires, and a GearOn utility rack in the bed. Plus to help get away, Chevy Performance fits an air intake, exhaust kit, and concept six-piston brakes. The Silverado Realtree Bone Collector Concept (above) also wears camo for SEMA, but it's for enjoying the outdoors rather than getting out of battle. Camouflage company Realtree and The Bone Collector host Michael Waddell help with the design for this custom truck that features 22-inch black wheels, a front push bar, LED light bar, and assist steps all from Chevy Accessories. With leather upholstery, Apple CarPlay, and Android Auto inside, the drive to and from the woods should be comfortable, as well. The Silverado 3500HD Kid Rock Concept rounds out this trio and features patriotic styling from the eponymous rock star. "I wanted the design for the truck to be bold, but with features and elements that wouldn't be out of reach for working-class guys," he said about the design, and Kid Rock even visited the factory in Flint, MI, to meet members from UAW Local 598 for some inspiration. The result features a custom chrome grille with a Born Free logo and chrome exhaust stacks. For added excitement, two Gibbs Sports Quadskis are hooked up on the trailer behind it. Related Video: Chevrolet Introduces Silverado Special Ops Concept Military-inspired truck reinforces capability with go-anywhere style LAS VEGAS – Chevrolet's 2016 Silverado Special Ops concept imagines a unique rescue vehicle for special-operations forces. It is based on the Silverado 1500 Z71, which features a new front-end design and new technologies built into its strong, high-strength steel body structure and fully boxed frame, and draws its design inspiration from naval design aesthetics.

GM recalls nearly 340,000 large SUVs to fix daytime running lights

General Motors has initiated a recall campaign for more than 338,000 of its large SUVs to address a potential defect in the onboard computer software that controls the daytime running lights. In some cases, the DRLs may remain on even when the headlights are enabled, which creates additional glare for oncoming drivers at night and fails to comply with federal regulations for headlight performance.  "GM determined that the body control module (BCM) software in these vehicles, under a combination of certain pre-conditions, may fail to deactivate the DRLs when the headlamps are on," GM's recall report said. "A regulatory assessment was conducted to evaluate whether the condition presented a potential noncompliance with the DRL activation requirements in S7.10.5, Table I-a. of FMVSS 108. On October 27, 2022, GM’s Safety Field Action Decision Authority (SFADA) decided to conduct a recall for potential noncompliance with this standard." GM says the recall covers the 2021 model year GMC Yukon and Yukon XL, 2021 Chevrolet Tahoe and Suburban, and 2021 Cadillac Escalade and Escalade ESV. The company says all models produced within that operating window include the improperly programmed body control module, meaning all vehicles within the recall population may exhibit the problem. The issue was discovered by a GM engineer during validation testing in August, prompting a deeper investigation and eventually leading to the recall itself.   The module's software can be updated by GM dealers, so it should be a quick fix for customers. Notifications will be mailed to owners in December.  Related video: Recalls Cadillac Chevrolet GMC Ownership Safety SUV Luxury