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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Chevy will reveal the Bolt EV tomorrow at CES

The moment that electric vehicle consumers and green propulsion enthusiasts have been waiting for is almost upon us, as Chevy confirmed that it will unveil the production version of the 2017 Bolt EV Wednesday at CES in Las Vegas. Chevrolet previewed the Bolt in concept form at the Detroit Auto Show almost a year ago, proposing a compelling rival to the likes of the Nissan Leaf and BMW i3. We've expected the CES debut for awhile, and Chevy projects that the finished product will boast a range of more than 200 miles on a single charge. That's nearly double the Leaf's range, and significantly farther than the i3 will travel even with the Range Extender kicking in. All of that for under $30,000 after federal tax credits. Of course, Chevy's own Spark EV costs much less, but will only go 82 miles before it needs to plug in again. If you won't be in Vegas for the unveiling tomorrow, you can catch it on Facebook. It will be the first vehicle to debut on the new Facebook Live, featuring both a live video stream and a 360-degree interactive interior video. Once out on the market, the Bolt EV will join the Spark EV, Volt PHEV, and Malibu hybrid in a growing array of electrified vehicles from the American automaker, rivaling the likes of Toyota and Nissan for the most electrified vehicles in its lineup. Chevrolet Bolt EV Will Debut at CES 2016-01-05 DETROIT – Chevrolet will unveil the 2017 Bolt EV at the International Consumer Electronics Show (CES) in Las Vegas on Wednesday, Jan. 6, and be the first auto brand to work with Facebook to debut a vehicle using Facebook Live. With the addition of the Bolt EV to a lineup that includes the all-new 2016 Volt, 2016 Malibu Hybrid and Spark EV, Chevrolet will offer consumers more affordable, electrified vehicle options than any other major automotive brand – solidifying its position as the leader in electrification. "The Bolt EV truly embodies the ingenuity that is at the core of everything we do at Chevrolet," said Alan Batey, president of General Motors North America and head of Global Chevrolet. "The technologies and the engineering expertise behind the Bolt EV are tremendous examples of the kind of innovation we intend to offer our customers, across an array of products at a tremendous value – something only Chevrolet can deliver." Building on the electrification expertise established by the Volt, the Bolt EV is a game-changing, long-range electric vehicle.

Stop-start standard in four-cylinder 2015 Chevrolet Impala

Chevrolet has announced that it will include stop-start technology as standard in the entry level 2015 Impala. The result is a nearly five-percent improvement in city fuel economy, also known as one mile per gallon, up to 25 mpg, combined. The 3.6-liter V-6 Impala will not feature stop-start. The 2015 Impala comes equipped with Chevrolet's 2.5-liter Ecotec four-cylinder engine, which will also offer 22 mpg in the city, and 31 on the highway. The 3.6-liter V-6 Impala will not feature stop-start and the mild-hybrid eAssist model from the 2014 MY, which got 29/25/35 combined/city/highway mpg, has been discontinued. Chevrolet spokesman Chad Lyons told Green Car Reports that not even one percent of the 2014 Impalas purchased were the Eco model. So Chevy is trying something different. With a seamless driving experience in mind, the new Impala's stop-start tech features software that governs under what conditions the feature will activate. The engine won't shut off if the car has not reached a speed of six miles per hour, so the start-stop won't be cycling during traffic jams. It can also fire the starter even if the engine has not come to a full stop, which quickens reaction time, particularly in instances of what Chevrolet calls "change-of-mind events." The stop-start function uses information about cabin temperature and humidity as well as battery charge to help determine whether or not to shut off the engine. The 2015 Impala has been engineered to reduce NVH, which will also help create a smoother stop-start experience for occupants, Chevy says. Motor mounts have been updated, and a burlier starter motor will help restart the engine after a stop. The Impala follows the 2014 Malibu as Chevrolet's second vehicle to feature stop-start tech. The four-cylinder model currently makes up over 30 percent of Impala sales. The 2015 Impala will be available beginning this summer, with a base MSRP of $27,735 (including destination charges). And while one MPG isn't a huge difference, neither is the price increase of just $50 for a bit of eco-minded innovation. Read on for more details in the press release below. Chevrolet Makes Stop/Start Standard in 2015 Impala Technology improves city fuel economy by 5 percent 2014-05-22 DETROIT – Stop/start technology will be standard on the 2015 Impala base 2.5-liter ECOTEC® engine, an addition that improves the vehicle's city fuel economy by nearly 5 percent, or one mile per gallon.