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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

Read This: Auto Extremist advocates for Corvette as brand with multiple models [w/poll]

The 2014 Chevrolet Corvette really grinds Peter De Lorenzo's gears. Or, more accurately, the self-anointed Auto Extremist has an issue with what he sees as mismanagement of the legendary sports car by General Motors executives. In a new editorial on his website, De Lorenzo argues it's time to split Corvette off from Chevrolet to create an all-new brand, complete with a model range with at least three new takes on the sports car. Capable of fully leveraging the successes of the Corvette Racing program and brandishing the full might of GM's technical prowess, the Corvette brand would theoretically give Porsche something to sweat over.
Sure, that sounds like a party, but given GM's troubled track record when it comes to launching (let alone managing) brands, we say that's slippery slope that could just as easily end with the whole Corvette franchise in the scrap bin. Either way, the notion is certainly an interesting one. Head over to Auto Extremist to take in the full editorial, and then let us know what you think in Comments. Should GM split off its most storied nameplate?
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Recharge Wrap-up: GM, LG Chevy Bolt collaboration, Honda Energy Star plants

Green Car Reports details the relationship between GM and LG in the development and production of the Chevy Bolt. The unique relationship between the two companies began in 2008, and now sees LG producing a multitude of systems for the Bolt, many of which were designed by or with GM. LG's involvement in the Bolt has gone so deep as "defining what will this vehicle be, everything from how we are going to package it, what size it should be, what kind of performance it should have," according to Pam Fletcher, GM's Executive chief engineer for electrified vehicles. Forgoing the traditional automotive relationship for a more collaborative one doesn't just save money, but it also gives GM access to LG's suite of technologies and manufacturing capabilities. Read more at Green Car Congress. The EPA has awarded three Honda factories with Energy Star certification. The automaker's assembly plants in Marysville and East Liberty, Ohio have now earned Energy Star certification ten consecutive years. The Marysville plant added LED lighting, hydrogen-powered tow motors and forklifts, high efficiency HVAC and direct-fired water boilers. The East Liberty facility added new LED lighting and replaced a large water heater with a high-efficiency one. Honda's newest US plant, Honda Manufacturing of Indiana, installed LED lighting and used energy efficient features in its recent expansion. Honda also cites a culture of energy-mindedness – for every associate – for its success. "When everyone involved considers energy efficiency and how they can help the environment, results improve," says Karen Heyob, Honda's sustainability boss in North America. Read more from Honda. The student-led Associated Students of the University of Montana (ASUM) Transportation has ordered two Proterra electric buses. The 40-foot Catalyst Fast Charge buses will serve the campus, and will recharge with a semi-autonomous fast charger. "As part of our ongoing effort to innovate service, align with student advocacy and reduce our carbon footprint, we take great pride in our decision to go electric," says ASUM Office of Transportation Director Jordan Hess. "We hope this encourages – and challenges – other universities to seriously consider the economic and environmental benefits of zero-emission buses." Read more in the press release below. First Student-led Transit Agency in the U.S.