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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Watch the National Corvette Museum sinkhole being filled in by R/C cars

Okay, so not exactly cars, but Bobcats - but still quite cool. You might remember that the National Corvette Museum had that little divot that needed to be filled in. Turns out the construction firm of Scott, Murphy & Daniel doing the work is using two remote-controlled Bobcats to fill the sinkhole with "manufactured sand," which in this case is crushed limestone. It appears that the Bobcat company has offered remote operation since at least 2007 via a wireless transmitter that works up to 1,500 feet away. So yes, that means two SMD employees stand on the edge of the pit and flick joystick levers for hours at a time, one in charge of a Bobcat with a roller-compactor attachment, the other in charge of a Bobcat with a bucket. And that, to us, is a pretty good way to earn the daily bread. Check out the video above for the latest sinkhole update. News Source: National Corvette Museum via YouTube Auto News Weird Car News Chevrolet GM Videos rc car remote control National Corvette Museum bobcat ncm

2016 Chevy Camaro Convertible gets cleaner looks, improved refinement [UPDATE]

UPDATE: We have live photos from the reveal. Scroll to the bottom of the story and check them out in the Related Gallery. Back in May, Chevrolet introduced a redesigned Camaro. Now, and not at all surprisingly, the Bowtie brand is showing off the latest Camaro convertible, based on the coupe that debuted on Belle Isle in Detroit. From the beltline down, this is the same car that was so well-received last month. But above the waist, there's an all-new, fully automatic canvas roof that can be raised and lowered at speeds up to 30 miles per hour. On top of that, owners will be able to drop the roof remotely by simply pressing a button on the key. Chevy does not, however, say if this new convertible roof is lighter than last year's top. The biggest change for the Camaro convertible, though, is something we've long yearned for – a proper hard tonneau cover that deploys over the folded roof. The current muscle car's roof fabric has the unpleasant tendency to flap in the breeze. The new droptop shouldn't have that problem, and will likely boast an even cleaner top-down profile to boot. Like the hardtop, though, the Camaro convertible does benefit from the same lightweight structure, that helps trim "at least" 200 pounds of body fat. It should also make use of the same powertrain lineup, with a turbocharged four-cylinder, a 3.6-liter V6, and a 6.2-liter V8 with six-speed manuals or eight-speed automatic transmissions spanning the lineup. "From the beginning, the Camaro's architecture was developed to incorporate a convertible with uncompromised driving dynamics," Camaro chief engineer Al Oppenheiser said in the attached release. "Customers will appreciate what they don't feel: quivers, cowl shake or an under-damped chassis typically found in a four-seat convertible." Increased refinement, a cleaner look, better driving dynamics and a more usable convertible roof? We're looking forward to you 2016 Camaro convertible. Chevy claims the new car arrives in "early 2016," which means we should plan on seeing this droptop at the typically cold and snowy Detroit Auto Show. Until then, check out the full press release from Chevrolet. Related Video: Chevrolet Lifts Lid on 2016 Camaro Convertible Segment's most advanced top is fully automatic, with refined appearance DETROIT – Let the sun shine in. Chevrolet will offer a convertible model of the all-new 2016 Camaro, featuring the segment's most-advanced top.