2024 Cadillac Xt4 Premium Luxury on 2040-cars

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Here's how Cadillac made its Magnetic Ride Control suspension quicker and smarter

Bugatti makes the world's fastest car, but Cadillac claims it has developed the world's fastest suspension. Its fourth-generation Magnetic Ride Control technology receives hardware and software tweaks to deliver a more comfortable ride and sharper handling. It's offered on some variants of the CT4, CT5 and the Escalade. Introduced in 2002 on the Seville STS, this self-adjusting suspension is not as complicated as it might sound. It relies primarily on electromagnets that emit a magnetic field, and a magnetorheological fluid whose viscosity changes depending on the strength of the magnetic force. Sensors scan the road up to 1,000 times per second and send the information they gather to the electromagnets, which then alter their magnetic field as needed to modify the fluid's viscosity. The fluid is in the shocks, so making it thicker returns a firmer ride, and vice versa. In simpler terms, Magnetic Ride Control leverages chemistry and physics to make the ride sporty, comfortable, or somewhere in between -- all in the blink of an eye. By reacting to the changing magnetic field, the fluid-filled shocks filter out road imperfections and maximize tire contact with the road to deliver more precise handling. Cadillac began developing the fourth-generation system by improving the hardware. The in-wheel accelerometers are more accurate than before, the inertial measurement unit is more precise, and the damper fluid formula was changed for quicker response times and a smoother ride. Engineers then turned their attention to the system's software. They notably gave the sensors the ability to process a wider selection of input and output signals, which translates to a wider spread between comfort and sport. And, they made the response time up to 45-percent quicker. All told, the fourth-generation Magnetic Ride Control technology performs better under heavy braking and hard cornering, it delivers more consistent performance, and it reads the road more accurately. Cadillac proudly notes these are the most comprehensive updates it has made to the system in nearly two decades. Magnetic Ride Control comes standard on the 2021 CT4-V and the 2021 CT5-V, and it's bundled into the CT5's V Performance package, which also includes a mechanical limited-slip differential. It's also standard on the Sport and Platinum variants of the 2021 Escalade, and it's part of the Premium Luxury trim's Performance package.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

GM cutting vehicle trim options to save money for electrification

Information continues to filter out about GM's plans based on comments the automaker made during its Capital Markets Day event in February. GM President Mark Reuss said the company's push to save money by rationalizing the number of build combinations will continue in 2020, carrying on the work done in 2019. As GM Authority covers, last year, the carmaker cut 3,500 components across model lines, a 12% drop in the number of parts it needed to stock in its plants. Reuss used the next-generation Chevolet Equinox and GMC Terrain as examples for more cost efficiencies, saying build possibilities — which include international markets and their options — will be cut by more than 50%, and use more shared parts. "We will reduce total trim levels on Equinox and Terrain from eight to six," Reuss said, "reduce engine variants from 11 to 5, reduce build combinations from more than 200 to less than 100 per program, and see significant cost savings of an already paid-for architecture that took the mass out, helping us self-fund electrification programs." GM will plow a large amount of the money it saves into its ambitious EV program. In 2017, the automaker said it intends to have 20 electric vehicles on the market by the end of 2023, some of which could be shared between brands. An automotive analyst at Seeking Alpha and a piece in Automobile attempted to put specifics to what we should expect. As Automobile points out, the first two EVs in the 20-car program are already on sale, being the Ariv Meld and Ariv Merge eBikes available in Belgium and The Netherlands. We've seen the Cruise Origin autonomous rideshare taxi, although we don't know when it will hit the road. The next three, which we should see in the metal shortly, are two Cadillac EVs and the GMC Hummer EV pickup. The Cadillac pair are expected to be sized like the XT4 and XT5, and along with the Hummer, should hit the market starting in late 2021.