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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

2019 Cadillac Escalade ESV Drivers' Notes Review | Old, but not antiquated

When the Cadillac Escalade debuted 20 years ago, car-based crossovers were just getting their start. The Escalade was and still is basically a Chevy Tahoe with new styling and a nicer interior. That's especially true today, as our test car has an interior that looks like it was lifted straight from a Cadillac CTS rather than a Chevy Silverado. Crossovers may be more comfortable and fuel efficient, but they can't hold a candle to towing and payload capabilities of a body-on-frame SUV. If you need to haul seven people and a full-size Airstream in quiet comfort, few options are better than the Escalade. This week, our tester was a long-wheelbase Escalade ESV. That means substantially more room both behind the third row and with the seats folded. The Premium Luxury trim sits in the middle of the lineup, but it still comes with a lot of goodies. Features include a Bose audio system, a digital instrument cluster, a heads-up display, heated and cooled leather seats, a heated steering wheel, tri-zone climate control, Magnetic Ride Control and a stout 6.2-liter V8. Options include upgraded leather for $2,000 and polished 22-inch wheels for $600. All in, this Escalade was just shy of $100,000. Editor-in-Chief Greg Migliore: The Escalade is arguably Cadillac's best vehicle. It's a bold, body-on-frame SUV that feels decadently all-American. The Escalade is still contemporary even though it's been years since the ute has had a major redesign. I enjoyed a couple nights in this luxury bruiser. The V8 is powerful, and the 10-speed is a smart improvement. The command seating position is always welcome for me. The interior is nicely laid out, and the materials all look and feel upscale. Not a huge fan of Cadillac's touchscreen (no longer officially called CUE), but it seems to be getting better or I'm getting used to it. Love the Escalade's exterior design. It's dramatic, imposing and gives Cadillac something that's a true style-leader. All that being said, I'll be interested to see how Caddy iterates the Escalade. The Lincoln Navigator is an excellent product and a worthy adversary. Cadillac would be wise to keep its SUV flagship fresh. Senior Editor, Green, John Beltz Snyder: I was not excited to get into the Escalade. This is really not my cup of tea. I used to love the Chevy Suburban, but that fondness has languished as my tastes evolved as these huge vehicles have modernized, losing the charm that drew me to them when I was younger.

Cadillac prices new XT5 from $39,990

Keen to put your deposit down for a new Cadillac XT5, but waiting to find out how much you'll need to set aside? Well the wait is over, friend, as Cadillac has announced pricing for the new crossover. US pricing starts at $38,995, which works out to $39,990 once you factor in the standard $995 destination charge. That's only $1,390 more than the now wreathless brand charged for the outgoing SRX, which the new XT5 replaces and which carried a starting price of $38,600 (delivered). It also undercuts the competition from most other luxury automakers. The BMW X3 ($40,495), Audi Q5 ($40,900), Lexus RX 350 ($42,850), and Infiniti QX70 ($45,850) each start at a higher base price than the Caddy. However the Mercedes GLE stats marginally lower at $39,875, and the Lincoln MKX goes for significantly less at $37,935 – all prices including destination charges. Of course, that starting price is just for the base model with front-wheel drive. All-wheel drive is optional on Luxury and Premium models, but comes standard on the top-spec Platinum. Step that far up the ladder, though, and you'll be looking at $63,495 (delivered). Related Video: New 2017 Cadillac XT5 Crossover Arrives in April 2017 XT5 CROSSOVER PRICED FROM $38,995 IN THE U.S. 2016-02-10 The first-ever Cadillac XT5 will arrive in U.S. dealerships in early-April, continuing the brand's product-driven growth. XT5 enters the strongest category in the luxury automotive space, the midsize luxury crossover segment, where Cadillac set sales records in 2015. "The arrival of this sophisticated new crossover positions Cadillac well, as XT5 enters the most popular segment in the global luxury market," said Cadillac President Johan de Nysschen. "It's pivotal to our ongoing growth, which is why we've developed XT5 from the inside out to provide customers more space, more technology, more luxury and more efficiency." The XT5 is the first in a series of upcoming luxury crossovers carrying the "XT" designation, a key aspect of the brand's product-driven global growth plan. The new luxury crossover joins Cadillac's lineup immediately following the new range-topping CT6 Sedan, as the brand enters a new phase of product growth. The XT5 is the next chapter in elevating the Cadillac brand: it is bold, distinctive and sophisticated with enhanced driving dynamics. This new crossover perfectly reflects Cadillac's positioning in the luxury automotive marketplace, de Nysschen said.