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BMW M4 versus Audi RS5 | Autoblog Podcast #546

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. We debate the merits of the BMW M4 and the new Audi RS5 and our hopes for the refreshed Mercedes-AMG C63. We also discuss the state of Cadillac, the future of the Ford Fusion and the rumored Mercedes-AMG competitor to the Porsche 718 Boxster and Cayman. Autoblog Podcast #546 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2018 BMW M4 versus 2018 Audi RS5 Cadillac and Mercedes-AMG sport coupes The state of the luxury car industry The future of the Ford Fusion Replacement for the Mercedes-Benz SLC Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Design/Style Podcasts Audi BMW Cadillac Ford Lexus Lincoln Mercedes-Benz Convertible Coupe Crossover SUV Luxury Performance bmw m4 mercedes-amg c63

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Cadillac plans upgrades to its Super Cruise hands-free system

Not content to let Tesla hog the spotlight with lofty claims about its autonomous driving capabilities, Cadillac plans major upgrades to its Super Cruise automated driving system starting next year, when the technology starts rolling out in more models. "The system that we have today, we continue to upgrade," Brandon Vivian, Cadillac's executive chief engineer, told The Verge. 'We have over-the-air re-flash capability, and you'll continue to see us add features and capabilities to Super Cruise going forward." A fellow top Cadillac engineer told the outlet they would not share specifics but said "We want to innovate" as competitors also make advances in self-driving technology. The news comes as Elon Musk says Tesla will launch a driverless robotaxi service in some U.S. cities next year, with "over a million cars with full self-driving, software, everything." The audacious claim hinges on a new Samsung microchip for self-driving vehicles. Last year, Tesla rolled out Navigate on Autopilot, which allows vehicles to change lanes, take exit ramps and choose the correct highway interchange and exit. At the New York International Auto Show, Cadillac announced that it will equip the forthcoming 2020 CT5 sedan with Super Cruise, though not initially. The brand plans to roll out a new model equipped with Super Cruise every six months starting in 2020 and going through the end of 2021, meaning four new models with the technology in two years. Super Cruise previously has been offered only on the CT6 Platinum, and as an option on other CT6 trim levels, along with a three-year OnStar package. It uses cameras, lidar mapping and radar, plus an infrared camera mounted atop the steering column to make sure the driver isn't nodding off, looking away for too long or climbing into the back seat. There's also an LED light bar on the steering wheel and Super Cruise icon on the instrument panel to let drivers know when the system is ready, not ready and ready to deactivate. But the system can't switch lanes and only works on around 130,000 miles of divided highways that GM has mapped with lidar-equipped vehicles. Vivian said the Super Cruise setup in the CT5 will be largely the same as in the CT6 and likened it to "a half step in between" a full next generation of the technology. GM also plans to eventually roll out Super Cruise to its entire U.S. lineup following its introduction in all Cadillac models. Autoblog named Super Cruise the 2019 Technology of the Year winner.