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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Timely hole-in-one wins high schooler a Cadillac or $50,000

If it happens at all, many golfers knock in hole-in-ones in the quiet of a mediocre local course while three friends sit in their carts drinking Coors Lights. After dreaming of the moment for years, lucky golfers barely have time to process the tremendous achievement before it's followed up with a double bogey on the next hole. That wasn't the case for high schooler Jack Kyger, who drilled an ace during a golf outing, and in turn, won a Cadillac or $50,000. Kyger, a junior at Harper Creek High School in Battle Creek, Mich., says he wasn't even considering a hole-in-one when he stepped up to the tee on the fourth hole at the Battle Creek Country Club. A secondary prize, a TV, would be awarded to the golfer who came closest to the pin, so Kyger was simply trying to get it close to the cup. In front of his dad and Harper Creek Superintendent Rob Ridgeway, he stuck the shot just past the hole, and with some backspin, it rolled into the pin. It's the first time somebody has hit the bullseye at the Gene Lewis Hughes, Sr. Memorial Golf Outing, which has raised more than $150,000 for the Bronson Battle Creek Cancer Care Center throughout the years. By hitting a hole-in-one, Kyger won a $50,000 decision: take home a Cadillac or a big bag of $50,000 in cash. As a student preparing to go to college, it's not an easy choice. "I haven't made up my mind," Kyger said in a USA Today article. "But the way I think about it, no 17-year-old needs a brand new Cadillac to drive around in. I have a truck that gets me places. So, if I take the cash, I would probably put most of it away for college, but keep a little back to have a bit of fun, you know." Smart kid. We did notice a peculiarity about the prize. In the attached photo, the Cadillac at the event appears to be a Cadillac ATS-V. Those familiar with Cadillac's performance vehicles know that an ATS-V starts at significantly more than $50,000 - $68,790 to be exact. So we're not sure why they're calling it a $50,000 Cadillac, unless it's a lightly used vehicle or the Cadillac in question is in fact a different car entirely. No matter the price, it sounds like Kyger is going to take the cash. If he sticks to practicing his golf game, maybe he can earn some more money for college, too. News Source: USA Today Auto News Cadillac Performance

Cadillac tops Tesla in Consumer Reports semi-automated driving test

General Motors' Cadillac outscored Tesla in a new ranking of partially automated driving systems tested by Consumer Reports and released on Thursday. The highly influential nonprofit organization, which tests and rates a variety of consumer products from appliances to vehicles, said it compared Cadillac's Super Cruise and Tesla's Autopilot with similar systems from Nissan and Volvo. Nissan's ProPilot Assist was ranked third and Volvo's Pilot Assist fourth. Consumer Reports said it has been testing partially automated driving systems for several years but elected to conduct a formal study intended for publication, because "we are at a tipping point where they are now going mainstream," according to Jake Fisher, director of auto testing. The organization said its tests, conducted on a private track and on public roads in Connecticut, were designed to measure the systems' ability to automatically control steering and speed in certain situations, while helping drivers pay attention and regain manual control of the vehicle when required. CR noted that any of these systems can increase driving risk if used in inappropriate situations, or if drivers become inattentive or over-reliant on them. While they can help relieve driver stress and fatigue, Consumer Reports said, the partially automated systems are "not intended to be self-driving features." The systems typically use cameras, radar and other sensors, as well as mapping data, to monitor location and traffic conditions and help keep a vehicle centered in the lane at a safe distance behind other cars. Each system has limitations. Cadillac's Super Cruise, for instance, only functions on divided highways that have been mapped by GM. In contrast, Tesla's Autopilot can be used even on small, curvy roads with poor lane markings, but "operates erratically in those situations," Consumer Reports said.The organization tested Super Cruise on the Cadillac CT6; Autopilot on the Tesla Model 3, Model X and Model S; ProPilot Assist on the Nissan Leaf and Infiniti QX50; and Pilot Assist on the Volvo XC40 and XC60. Consumer Reports said Cadillac's Super Cruise did "the best job of balancing high-tech capabilities with ensuring the car is operated safely and the driver is paying attention." Tesla's Autopilot was cited for its capability and ease of use, while Nissan's ProPilot Assist did a better job than Autopilot or Volvo's Pilot Assist in keeping drivers engaged.