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Petrolicious eats up Rita Hayworth's 1953 Cadillac Ghia

The automotive industry has seem some wonderful transoceanic collaborations between America and Italy, from the Ford-powered De Tomasos of the 1960s to the alliance between Fiat and Chrysler today. Of course it's also seen unfortunate experiments in between like the Chrysler TC by Maserati and the Pininfarina-bodied Cadillac Allante. But before any of those, there was a beautiful tradition of rebodying American steel at the hands of Italian carrozzerie. And this could easily be among the most gorgeous of them all. It's a Cadillac Series 62 from 1953 with bodywork by Ghia. It's one of only two made, and has a star-studded history. The car was purchased by Aly Khan, prince of the Nizari Ismaili muslims and Pakistan's ambassador to the United Nations, for his wife... who just so happened to be the inimitable Rita Hayworth. They split up, but she held on to the car. Today it's part of the permanent collection at the Petersen Automotive Museum in LA, so the videographical artisans at Petrolicious went by to check it out. You'll want to as well in the five-minute short above.

Junkyard Gem: 1969 Cadillac Coupe DeVille

The Cadillac Division was riding high in 1969, with sales numbers far surpassing those of Lincoln and Imperial. A few more years remained before fuel prices would go crazy, and prosperous Americans knew that a sleek DeVille or Eldorado gave them bragging rights at the country club. Here's a thoroughly used-up '69 Coupe DeVille, finally at the end of its journey and residing in a self-service wrecking yard in Denver, Colo. This inspection certificate shows that the car lived in Louisiana a decade ago. Since this is the sort of pervasive rust that occurs in places much wetter than arid High Plains Colorado, we can assume that this DeVille spent many years in the land of gumbo and alligators. The decklid sports Fleetwood badging and a Rickenbaugh Cadillac emblem, but Cadillac didn't make two-door Fleetwoods in 1969. Perhaps a Colorado-sold Fleetwood donated its decklid to replace a rust-ravaged lid on this car. Actually, there's a good chance it was purchased at this very yard. The once-opulent interior has suffered greatly over the decades, with the reek of mildewed carpeting and irradiated leather giving it That Hooptie Car Smell. Try to picture what this scene looked like in happier days, a half-century ago. The 1969 Cadillac V8 engine displaced a mighty 472 cubic inches (that's 7.8 liters to those of you living under the cruel knout of the metric system) and delivered a gross 375 horsepower and 525 lb-ft of torque. Scaling in at 4,595 pounds (about a half-ton less than a new Escalade), the DeVille needed that power to keep up with those cheap-but-V8-equipped Chevy Chevelles. For 1970, Cadillac would stroke this engine to a staggering 500 cubic inches for Eldorado buyers. This engine family lasted through 1984, after which it was replaced by the much-loathed High Technology V8. The build quality and snob appeal of the 1969 Cadillacs kept them on the road for decades after most of their peers got crushed, but this one was just too far gone to be worth restoring. Featured Gallery Junked 1969 Cadillac Coupe DeVille View 21 Photos Auto News Cadillac Automotive History Classics

Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.