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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2019 Cadillac ATS-V Coupe Drivers' Notes Review | Not your granddad's Coupe de Ville

The 2019 ATS-V is Cadillac's smallest car, slotting below both the CTS and CT6 sedans. It's also the automaker's only two-door model, helping compete against the Audi RS5, BMW M4 and Mercedes-AMG C 63 Coupe. Based on the GM Alpha platform, the ATS shares more than a little with the Chevrolet Camaro. Unlike the Camaro, the high-performance V variant uses a twin turbo V6. Like the Chevy, power is sent to the rear wheels through either a six-speed manual or eight-speed automatic. Our Wave Metallic blue test car has about $10,000 worth of options, the most expensive of which are the $2,300 Recaro sport seats. The Luxury Package — alloy pedals, HID headlights, navigation and a Bose stereo system — tacks on another $2,100. There are some visual upgrades, too, including $1,295 for a dealer-installed carbon-fiber engine cover. All in, this ATS-V rang up for $78,775. Editor-in-Chief Greg Migliore: Cadillac has problems, but the ATS-V coupe isn't one of them. It's everything former Cadillac president Johan de Nysschen hoped the brand could achieve in the sporting realm. The car has a tight yet tolerable suspension. The steering is direct but not overly weighted. The engine burbles and growls with noticeable attitude. It's all underscored by the six-speed manual transmission, which has a heavy clutch and requires precise throws. It's a serious sports coupe for enthusiasts. Cadillac's style is brash, edgy and sharp. It's all of those things literally and figuratively. Note the cuts and creases. The ATS is borderline severe – but I like it. I think it's smart for Cadillac to really go for it in the design department. Cadillac is again tweaking its lineup and the ATS sedan and ultimately the coupe will be replaced. Still, there's a place for a car like the ATS-V coupe in the Caddy stable. There should be, anyway. The devil is in the engine, but the details of the @Cadillac ATS-V Coupe aren't bad either. @therealautoblog pic.twitter.com/7fQOrBkxeE — Greg Migliore (@GregMigliore) October 29, 2018 Associate Editor Reese Counts: I forgot how great this thing is to drive. I won't repeat all of Greg's comments, but suffice it to say that it's everything you want in a luxury sports coupe — direct steering, a chassis that balances performance and comfort and a potent engine. Combine sharp styling and competitive pricing, and you have one of the most compelling non-German luxury cars on the market.

Next Cadillac Escalade interior will have Mercedes-like screens

Not too long ago, we thought we got a glimpse at the next-generation Cadillac Escalade's interior. But as we have learned from the spy photographer who took it, those are actually for a different full-size GM SUV, probably the GMC Yukon. How can we know this? Well, that same photographer caught this SUV, and it has a fancier interior and a key Cadillac interior piece that proves this is actually the Cadillac interior. The big difference with this interior is the instrument cluster and infotainment system. The previous SUV we saw had a pretty conventional interior with plenty of buttons, a screen at the top of the center stack, and an instrument cluster under a plastic hood. On this presumed Cadillac SUV, it has one large monolith containing screens for instruments and infotainment. It's very much like what you'll find in Mercedes-Benz models. Unlike in Mercedes cars, this bank of screens appears to have some curve to it, orienting everything toward the driver. Besides the fancy screens that point to Cadillac, the shifter also clinches this as the Cadillac interior. It's the same monostable lever found in the latest Cadillacs such as the XT6 and CT5. Much of the rest of the interior has been pretty well covered. But we can tell that Cadillac is using some nice wood trim that appears to stretch across the dashboard. The dash itself also looks as though it will be rather low and minimalist. Like past Escalades, this will probably share most of its mechanicals with the Tahoe/Suburban, meaning it too will be making the long overdue switch to independent rear suspension. It will also likely continue to offer the 6.2-liter V8 and 10-speed automatic transmission as the only powertrain choice. We should see the new SUVs in the next couple of years.