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Cadillac CT6 styling will be evolutionary, not like Elmiraj

Well, this is at least a little disappointing. It turns out Cadillac's long-awaited flagship, the CT6, won't be ushering in a wholesale change in the company's design. That's coming from GM Design guru Ed Welburn, meaning it should be taken as gospel (unless of course he's just trying to hoodwink us). "It'll be different and it will certainly stand out in the portfolio," Welburn told Automotive News. "But you won't see a real shift in direction." Instead, Art and Science will be shown in yet another new form, and will "continue to evolve," according to Welburn, although what that means is unclear. What we can say for certain, though, is that Art and Science on the CT6 will not evolve into the stunning Elmiraj Concept. "I think Elmiraj was more of an influence on some other things we're working on for Cadillac," Welburn said, we're guessing with a smirk and an air of mystery. Considering we have yet to see the CT6, it's hard to tell whether this will be good news or bad, although based on the critical reception to the Elmiraj, we're a little bit disappointed by Welburn's statements. Still, only time will tell whether the styling of the CT6 will really work out.

Cadillac ATS sedan is in its last year

Cadillac has just confirmed that the ATS Sedan dies at the end of the 2018 model year. In an e-mail to CarBuzz, spokesman Donny Nordlicht wrote, "Production of the ATS Sedan is ending due to extensive plant upgrades, expansion and re-tooling to prepare for the next generation of Cadillac sedans." The admission confirms several months of deduction based on a document trail put together by The Truth About Cars. Last December, TTAC reported that General Motors didn't list a 2019 Cadillac ATS sedan on VIN documents submitted to the National Highway Traffic Safety Administration. Only the coupe remained, the presumption being that 2018 would be the last year for the sedan. That presumption was bolstered by industry sleuth Bozi Tatarevic's discovery this week that GM hasn't included the ATS sedan in the carmaker's fleet order guide. The death of the four-door ATS won't surprise anyone paying attention to statements from Cadillac or ATS sales figures. Brand then-president Johan de Nysschen strongly hinted last summer that three sedans would bite the dust come 2019, and one would be refreshed. We've seen the gussied-up CT6, so that put the XTS, CTS, and ATS in the funeral home. The XTS would die an unavenged death, while the CTS downsized into the properly midsized CT5 and targeted buyers in the $35,000 to $45,000 range, overlapping with $34,595 ATS sedan pricing by doing so. The ATS would go on hiatus, eventually resurrected as a compact luxury offering possibly called CT3 in coupe form and CT4 as a sedan sometime around 2020. As for the market situation, ATS sales are up 7.3 percent in the U.S. through the end of April this year compared to 2017. However, the ATS sold only 13,100 units in the U.S. in 2017, compared to 21,505 units in 2016 and a high of 38,319 in 2013, its first full year on sale. Assuming new Cadillac president Steve Carlisle stays the predicted course, GM might keep the ATS Coupe as a lure to sporty buyers in the segment until a possible CT5 coupe arrives. Otherwise, Nordlicht's e-mail said "Cadillac's future sedan portfolio will consist of three sedans, positioned in different segments and clearly differentiated by size and price." The 2019 ATS Coupe will stick with its three current engines, the 2.0-liter turbo with 272 horsepower and 295 pound-feet of torque, the 3.6-liter V6 with 335 hp and 285 lb-ft, and the 3.6-liter twin-turbo V6 in the ATS-V with 464 hp and 445 lb-ft of torque.

Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside