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Cadillac welcomes back Entourage favorite Ari Gold

With publicity for the long-awaited Entourage movie ramping up, we're finding that one of the stars of the film happens to be the handsome Cadillac Ciel Concept convertible. It makes a number of appearances in the trailers with Vince, E, Turtle, and Johnny Drama cruising about, despite the fact that it isn't actually a production vehicle. We guess it pays to be Aquaman and Enzo Ferrari. Supporting its tie-in with the flim, Cadillac has enlisted Jeremy Piven, famed for his roll as outrageous, obnoxious, abrasive, and amusing talent agent Ari Gold, to star alongside its droptop sedan. The pair are the focus of a four-minute featurette welcoming the actor's character back while expounding on the series-ending cliffhanger that basically made the movie a sure thing. Take a look at the spot, which was directed and written by Entourage creator Doug Ellin. And be sure to check out the brotastic HBO series when it makes the jump to the big screen on June 3.

Cadillac sales chief Peffer resigns amidst slow sales

Cadillac continues to hemorrhage executives, as it's just seen its fourth high-level departure in the past year. Vice President of Global Strategic Development Don Butler (who defected to Ford) and European President and Managing Director Susan Docherty both left the company of their own volition, while Chase Hawkins, Cadillac's vice president of sales and service, was fired following a "violation of policy" in July of 2013. Strangely, it's Hawkins' replacement, Bill Peffer (shown above), who has handed in his papers this time around.
"Bill left to pursue other interests. Kurt McNeil replaces him, effective immediately," spokesman David Caldwell told Autoblog via email.
McNeil last held the VP of sales and service position back in 2012. He's currently the vice president of US sales for all of General Motors. According to The Detroit News, McNeil will take on the post in what is likely an interim capacity.

2021 Cadillac Escalade will get next-gen Super Cruise with auto lane-change

Super Cruise is getting its first big update since it was originally launched on the 2018 CT6 sedan. As that large car fades away, this new version of Super Cruise will be coming online in the 2021 CT5, CT4 and … the 2021 Escalade! Yes, ladies and gents, Cadillac is finally applying its advanced driver assistant to the iconic Escalade. The biggest change to this version of Super Cruise is a new feature called “Lane Change on Demand.” When Super Cruise is engaged, the driver can tap the turn stalk, and the car will execute a hands-free lane change if itÂ’s safe to do so. This kind of lane-change functionality is similar to that offered by other manufacturers' systems (i.e. Mercedes-Benz, Tesla, BMW). However, like the rest of Super Cruise, the car is able to complete the task with the driverÂ’s hands completely off the steering wheel so long as the driver monitor can tell that youÂ’re paying attention. Further improvements abound. “This is our most extensive update weÂ’ve made to Super Cruise since its debut,” said Mario Maiorana, Super Cruise chief engineer. “We have made a number of improvements to make Super Cruise more intuitive, better performing and more accessible for our customers. In addition to the automated lane change functionality, weÂ’ve made improvements to the user interface and hands-free driving dynamics.” Cadillac says that it has gathered richer map information to make the lane change function possible and also to make turns and highway interchanges smoother. The software was also improved with the aim of gaining “better steering and speed control.” Cadillac also made the system easier to engage. It did this by allowing the operator to switch the Super Cruise system on, and then get the vehicle in a proper lane position — it automatically activates once the vehicle is positioned. Previously, the driver had to get the vehicle centered in the lane properly, and then you were allowed to switch the system on. The auto lane changing function operates similarly to other systems like it. When driving, you can either tap or fully depress the turn signal stalk. The car then looks for an acceptable opening in the indicated lane. Once found, the car begins its lane change. Within the gauge cluster, there are animations that keep the driver apprised of the lane change at all times. Once the vehicle has moved into the new lane, itÂ’ll shut the turn signal off and continue driving along.