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Timely hole-in-one wins high schooler a Cadillac or $50,000

If it happens at all, many golfers knock in hole-in-ones in the quiet of a mediocre local course while three friends sit in their carts drinking Coors Lights. After dreaming of the moment for years, lucky golfers barely have time to process the tremendous achievement before it's followed up with a double bogey on the next hole. That wasn't the case for high schooler Jack Kyger, who drilled an ace during a golf outing, and in turn, won a Cadillac or $50,000. Kyger, a junior at Harper Creek High School in Battle Creek, Mich., says he wasn't even considering a hole-in-one when he stepped up to the tee on the fourth hole at the Battle Creek Country Club. A secondary prize, a TV, would be awarded to the golfer who came closest to the pin, so Kyger was simply trying to get it close to the cup. In front of his dad and Harper Creek Superintendent Rob Ridgeway, he stuck the shot just past the hole, and with some backspin, it rolled into the pin. It's the first time somebody has hit the bullseye at the Gene Lewis Hughes, Sr. Memorial Golf Outing, which has raised more than $150,000 for the Bronson Battle Creek Cancer Care Center throughout the years. By hitting a hole-in-one, Kyger won a $50,000 decision: take home a Cadillac or a big bag of $50,000 in cash. As a student preparing to go to college, it's not an easy choice. "I haven't made up my mind," Kyger said in a USA Today article. "But the way I think about it, no 17-year-old needs a brand new Cadillac to drive around in. I have a truck that gets me places. So, if I take the cash, I would probably put most of it away for college, but keep a little back to have a bit of fun, you know." Smart kid. We did notice a peculiarity about the prize. In the attached photo, the Cadillac at the event appears to be a Cadillac ATS-V. Those familiar with Cadillac's performance vehicles know that an ATS-V starts at significantly more than $50,000 - $68,790 to be exact. So we're not sure why they're calling it a $50,000 Cadillac, unless it's a lightly used vehicle or the Cadillac in question is in fact a different car entirely. No matter the price, it sounds like Kyger is going to take the cash. If he sticks to practicing his golf game, maybe he can earn some more money for college, too. News Source: USA Today Auto News Cadillac Performance

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Don Draper's 1965 Cadillac Coupe de Ville up for auction

Few have ever nor ever will embody the sheer confidence and style of Don Draper, the main character on the hit AMC drama Mad Men. But if you can't quite match his style, at least you can drive his car. Now that the series has now concluded its eight-year run, the studio behind it is selling off a whole mess of artifacts from the show through ScreenBid, a specialist Hollywood memorabilia auctioneer. There's a good 1,300 lots up for grabs, from props to costumes. But the lot that's caught our attention is this 1965 Cadillac Coupe de Ville. Don picked this car up in the fifth season and drove it until the penultimate episode. These are the wheels he (spoiler alert!) drove across the country, got repaired in Oklahoma, and ultimately gave to a kid working at the motel before making his way by bus to the Bonneville Salt Flats in the final episode. At the time of writing, bidding had reached $25,000 with four days still to go. Cadillac first used the de Ville as a trim level on the Series 62 before spinning it off into its own model line. 1965 was the first year of the third-generation de Ville, stretching a massive 224 inches (over 18 and a half feet!) long. Powering over 4,600 pounds of personal American luxury was an equally massive 7.0-liter V8 that drove 340 horsepower through a three-speed automatic transmission. The name wasn't retired until 2005 when the final DeVille (as it was styled by then) was replaced by the DTS, which itself was shorthand for DeVille Touring Sedan. Cadillac produced the last DTS in 2011, finally putting to rest a name that had, in one form or another, been used since 1949. Few cars had the kind of presence that the third-gen Coupe de Ville did, though, and Draper knew it. Or at least the show's producers did.