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Auto blog
Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere
Tue, 26 Feb 2013Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.
President Trump's new limo spotted testing at high speed
Thu, May 25 2017What you're looking at is no ordinary limo. Look past the swirly camouflage and you'll see what appears to be a Cadillac, but don't let those looks fool you. This is the new Beast, otherwise known as Cadillac One, and codenamed by the Secret Service as Stagecoach. This is the car that will shuttle President Trump to and fro. It's hard to get a sense of scale from these images, but this car is huge. It's very likely built atop a heavy-duty truck platform, which is necessary due to the thick armor-like bodywork that's hermetically sealed to keep POTUS safe and sound. It's hard to tell for certain, but it appears this Beastie is riding on Goodyear Regional RHS II tires, which would otherwise be used on trucks and buses. Translation: this thing is heavy. The Beast is ostensibly badged as a Cadillac, and it wears the latest version of Caddy's corporate grille, badge, and upright headlamps at the front. From the rear, there's a hint of Rolls-Royce Phantom, with rear glass that tapers elegantly into the deck lid. In between is a massive slab-sided passenger compartment that's rumored to seat as many as seven passengers. These shots were snapped at GM's Milford Proving Grounds. It seems The Beast is undergoing some high-speed tests, though high-speed here is relative. Those Goodyears are only rated for 70 miles per hour or so, and we doubt the big 8.1-liter gasoline-fueled V8 engine is geared to push the President much faster than that, anyway. Related Video:
GM Cadillac chief: New CT5 will replace 3 sedans; EVs coming
Fri, Jul 28 2017DETROIT - The head of General Motors' Cadillac luxury division said on Thursday the brand will shrink its lineup of sedans and expand its offerings of sport utility vehicles and hybrid and electric vehicles in response to market shifts. Expanding Cadillac's global sales is central to GM's overall profit strategy, and Cadillac has reported a 27 percent increase in worldwide sales through the first half of the year. However, in the United States, now the brand's second largest market behind China, Cadillac sales are down 1.6 percent and combined sales of the brand's four sedan models have plummeted 16.3 percent through the first half of the year. That has forced GM to order layoffs at two Michigan factories that build Cadillac cars, and raised questions about the long term future of the plants. "We have to rebalance our sedan portfolio," Johan de Nysschen told Reuters in interview, offering new details about the strategy. Cadillac will not directly replace the current XTS, CTS or ATS sedans when they end their life cycles in 2019, he said. Instead, Cadillac will use a single new car called the CT5 to appeal to consumers shopping for sedans priced between $35,000 and $45,000. New versions of the CT6 sedan will be offered to customers who want a larger car starting at $50,000. Sources had told Reuters last week that GM was considering ending production on six cars including the CT6 and XTS and models from Chevrolet and Buick. That report now appears only half-right as far as Cadillac is concerned. The new CT5 will be built at a factory near Lansing, Michigan, that currently builds the slow-selling Cadillac ATS and CTS models. A small luxury sedan to compete with the Audi A3 will be built in the same plant, de Nysschen said. Cadillac will offer more SUVs, starting with a compact model called XT4, followed by a larger SUV with three rows of seats due by 2019 to compete with vehicles such as Volvo's current XC90 model. Volvo, owned by China's Zhejiang Geely Holding Group, scored a public relations coup by announcing plans earlier this month to power all its vehicles with either hybrid or all-electric technology starting in 2019. The move challenges Tesla, which has eclipsed more established brands with tech savvy luxury buyers. Cadillac has plans "not dissimilar to what Volvo has announced," with more electrified vehicles launching in the second half of the next decade, de Nysschen said.