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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2020 Cadillac CT4-V, CT5-V revealed, less powerful than predecessors

Expectations have reached stratospheric heights for the 2020 Cadillac CT4-V and 2020 Cadillac CT5-V, and for good reason: Their ATS-V and CTS-V predecessors were potent sports sedans with gobs of power and handling and braking to match. Now the new sedans have been revealed, and they're not what we expected. They each lose two cylinders compared with the other vehicles, and on paper, they don't look as capable. But we do have hope that these won't be the end-all, be-all performance Cadillacs. First, let's look at the cars. The CT4-V will be the base of the V brand, and it's our first look at the small luxury sedan. It has a roofline and window treatment more like past Cadillacs, eschewing the C-pillar garnish of the CT5. It also naturally gets dark trim and headlights, a unique spoiler and quad tailpipes to distinguish it as a V. Under the hood is a turbocharged 2.7-liter four-cylinder that is based on the engine in the new Chevy Silverado. It makes 320 horsepower and 369 pound-feet of torque, a far cry from the ATS-V's 464 horsepower and 445 pound-feet of torque. Cadillac CT4-V View 12 Photos Power goes through a 10-speed automatic transmission only. Both rear-wheel drive and all-wheel drive are available. It gets a mechanical limited-slip differential whereas the ATS-V had an electronically controlled limited-slip differential a la Camaro ZL1. The brakes have four-piston calipers at each corner versus six-piston front units and four-piston rear units on the ATS-V, and the rotors are smaller. Magnetic Ride Control remains standard on the rear-drive version, but the all-wheel-driver version sticks with conventional shocks. The new CT4-V is about 200 pounds lighter than the ATS-V, though, and it has 50/50 weight distribution. Additionally, both the CT4-V and the CT5-V have Super Cruise available as an option. Moving on to the CT5-V, it looks like a regular CT5 but with dark trim and lights, quad tailpipes and a unique rear diffuser. Instead of the CTS-V's 640-horsepower supercharged V8, the CT5-V uses a twin-turbo 3.0-liter V6 making 355 horsepower and 400 pound-feet of torque. Changes made to the 3.0 for the CT5-V include a new intake system and new exhaust, and it revs higher too. Like the CT4-V, it comes with a 10-speed automatic and either rear-wheel drive or all-wheel drive. It does get the electronically controlled limited-slip differential.

Cadillac shows 2015 Escalade interior

Following the reveal of the new GMC Yukon, Chevy Tahoe and Suburban, the next in line is Cadillac, which is set to unveil the new Escalade on October 7 in New York. And in the lead-up to the reveal, the company has released this third teaser image, giving us a good glimpse of the 'Slade's interior.
Or part of the interior, we should say, because while the image above clearly shows the new dashboard and center console, as well as parts of the front seats and interior door panels, the Escalade is most certainly not a two-seat coupe. The outgoing Escalade can accommodate up to eight in either standard or ESV form (but not in EXT pickup configuration), and the new model promises to deliver the same, and we're curious to see what Cadillac has in store for the rear passenger compartment.
Compared to its more accessible counterparts, the new Escalade clearly offers a more upscale environment than even the uplevel Yukon Denali, with softer-looking leather, richer wood veneer and a waterfall center infotainment console that's different from the more modular design in the Chevy and GMC. The steering wheel is also unique and the instrument cluster appears to meld more smoothly across the dashboard, but the door mirrors, wide center armrest, column shifter and A-pillar grab handle all look like they were carried over from the Escalade's platform mates.