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Cadillac's Butler announces surprise departure

The Detroit Free Press is reporting that Cadillac's vice president of global strategic development, Don Butler, has resigned. Butler has held the position since April, after a term as vice president of US marketing for General Motor's luxury brand.
As the report explains, the timing here is pretty unfortunate for Cadillac. Butler is the third high-profile member of Cadillac's brass to depart in recent months, following the firing of US sales boss Chase Hawkins and the pending departure of Susan Docherty. Cadillac spokesman David Caldwell told the Detroit paper, "Bob [Ferguson]," global boss for Cadillac, "and other leaders asked him to stay on. Don's here in the office today - and told our team that his decision is purely on a personal level. After three years of putting everything into Cadillac, he is stepping away for some personal time, and to consider new avenues in his life."
Butler says his decision is part of a decision to "recalibrate, reassess my priorities." Whatever the reason, it's an unpleasant surprise for Cadillac, which has been on a surge in 2013, with 30-percent jump in sales on the heels of the hot-selling ATS.

Junkyard Gem: 1997 Cadillac Catera

GM's Cadillac Division was having a tough time in the early 1990s, with an onslaught of Lexuses and Infinitis pouring across the Pacific to steal their younger customers while high-end German manufacturers picked off their older customers. Flying an S-Class-priced model between assembly lines in Turin and Hamtramck hadn't worked out, so why not look to the European outposts of the far-flung GM Empire for the next Cadillac? That's how the Catera was born, and I have found a rare first-year example in a North Carolina car graveyard. Across the Atlantic, GM's Opel and Vauxhall were doing good business with prosperous European car buyers by selling them the sleek rear-wheel-drive Omega B (whose platform also lived beneath the Holden VT Commodore in Australia). Here was a genuine German design that competed with success against BMW and Audi on their home turf! So, the Omega B was Americanized and renamed the Catera. Opel wasn't a completely unknown brand to Americans at the time, since its cars were sold here with their own badging through Buick dealerships from the middle 1950s through the late 1970s (for a much shorter period, American Pontiac dealers attempted to sell Vauxhalls). Even after that, plenty of Opel DNA showed up in the products of U.S.-market GM divisions. The Catera was by far the most affordable Cadillac for 1997, with an MSRP starting at $29,995 (about $59,113 in 2024 dollars). Being a genuine German car, it looked much more convincingly European than the DeVille ($36,995), Eldorado ($37,995) and Seville ($39,995). Inspired by the ducks on the Cadillac emblem (they were really supposed to be martlets, mythical birds with no feet and occasionally lacking beaks), Cadillac's marketers went after youthful car shoppers with a whimsical animated duck named Ziggy. For the 21st century, the birds were removed from the Cadillac emblem in order to attract California buyers under 45 years of age. As we all know, the Catera flopped hard in the marketplace. What sold well in Europe turned out not to translate so well in in North America, especially when bearing the badges of such a historically prestigious brand. The Catera's engine was a 54-degree 3.0-liter V6 rated at 200 horsepower and 192 pound-feet. Just as had been the case with its predecessor, the Allante, no manual transmission was available.

Super Cruise’s failsafes

Even though Super Cruise is not a fully autonomous system, it incorporates redundancies like those used in aircraft to ensure failsafe operation. Before taking off on a 700-mile, 11-hour test drive of the system — and putting my life in its hands without my hands on the wheel — I sat down with Daryl Wilson, lead development engineer for Super Cruise, to get a deep dive into the system and its critical safety backups. Autoblog: First, what makes Super Cruise different from similar systems? Wilson: The key differentiator for Super Cruise is hand-free driving. It's an industry first in that respect. Our competitors require the driver at minimum to place their hands on the wheel with some frequency to ensure that the car knows that the driver is there. We don't. Two key technologies allow us to do this. One is our Driver Attention System, which is our methodology for making sure the driver is engaged with the vehicle and engaged with the road. This is a driver assist system, not a fully autonomous system. So it requires driver engagement. We use an infrared camera that constantly monitors the driver's face to determine the direction they're looking. We're looking for the driver to be what we call on-road — not on the center stack, not to left or right or down. That's all done by the tracking of the face. We also track that the eyes are open. It's infrared because at night you need to illuminate the face and you can't be shining a light into the driver's face. Then we have our lidar mapping that provides a foundation for control and redundancy to ensure safe performance. Autoblog: How does the mapping act as a redundant feature? Wilson: This system is only for use on divided, controlled access highways. What I mean by a divided highway is something more than a painted line between you and oncoming traffic. Whether that's a grassy area in between the lanes or a concrete barrier, anything that separates you from oncoming traffic. That's the divided highway part. The controlled access part is entrance ramps and exit ramps. Not with roads that cross at grade, with traffic crossing at the same level. To do that we geofenced these roads to ensure that operation is only allowed in these conditions. We don't just recommend you use it there; we ensure that you only use it there.