11 Heated Cooled Leather Dvd Player Parking Sensors Remote Start Tint on 2040-cars

Auto blog

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Cadillac president reveals XTS sedan refresh, flagship vehicle plans

Update: The second paragraphed has been changed from the original text to make it clear that de Nysschen, not Autoblog , claimed the report by The Detroit Bureau is inaccurate. Cadillac has been on a tear ever since the automaker poached Johan de Nysschen from Infiniti, becoming a more profitable automaker while delving deeper into the luxury market. While some reports indicate that Cadillac may be limiting its lineup, de Nysschen just put everything out in the open. In the comment section of an article by The Detroit Bureau that claimed Cadillac would cut its lineup down, de Nysschen stated the report was inaccurate and outlined the automaker's future. The Cadillac CEO wrote "Some of what you report is correct, some incorrect, most is conjecture." A Cadillac spokesperson confirmed that de Nysschen did write the comment, but did not comment on any of the details. The Detroit Bureau's Paul Eisenstein told Autoblog that he stands behind the information in the report. In any case the most interesting tidbit in de Nysschen's comment is the major refresh for the Cadillac XTS. The news directly contradicts previous reports that indicated the XTS would be killed off by 2019. In Cadillac's pursuit to add some space between it and GM, the XTS was expected to get the axe in favor of more profitable vehicles. The sedan, which was introduced in 2012, shares its underpinnings with the latest generation of the Chevrolet Impala. To the contrary, Nysschen stated that "We ARE planning a major refresh for XTS." What the major refresh will bring the aging sedan is still a mystery, but the vehicle isn't dying. The move to keep the XTS in its lineup is a bit of a surprise as Cadillac has filled its lineup with track-oriented sports cars, rear-wheel-drive sedans, and extravagant crossovers. The boat-like XTS with its front-wheel-drive layout and available all-wheel-drive system sticks out like a sore thumb, even if it were to receive a major overhaul. The only real explanation is that Cadillac hopes the vehicle will still appeal to its old-school customers that are unwilling to compromise interior space and ride quality. In our most recent review of the XTS, we thought the luxurious sedan was a great long-distance cruiser, but not a talented sports car – no surprises there. It's unlikely that Cadillac will focus on driving pleasure with the refreshed XTS, focusing instead on pure comfort and luxury.

GM cutting vehicle trim options to save money for electrification

Information continues to filter out about GM's plans based on comments the automaker made during its Capital Markets Day event in February. GM President Mark Reuss said the company's push to save money by rationalizing the number of build combinations will continue in 2020, carrying on the work done in 2019. As GM Authority covers, last year, the carmaker cut 3,500 components across model lines, a 12% drop in the number of parts it needed to stock in its plants. Reuss used the next-generation Chevolet Equinox and GMC Terrain as examples for more cost efficiencies, saying build possibilities — which include international markets and their options — will be cut by more than 50%, and use more shared parts. "We will reduce total trim levels on Equinox and Terrain from eight to six," Reuss said, "reduce engine variants from 11 to 5, reduce build combinations from more than 200 to less than 100 per program, and see significant cost savings of an already paid-for architecture that took the mass out, helping us self-fund electrification programs." GM will plow a large amount of the money it saves into its ambitious EV program. In 2017, the automaker said it intends to have 20 electric vehicles on the market by the end of 2023, some of which could be shared between brands. An automotive analyst at Seeking Alpha and a piece in Automobile attempted to put specifics to what we should expect. As Automobile points out, the first two EVs in the 20-car program are already on sale, being the Ariv Meld and Ariv Merge eBikes available in Belgium and The Netherlands. We've seen the Cruise Origin autonomous rideshare taxi, although we don't know when it will hit the road. The next three, which we should see in the metal shortly, are two Cadillac EVs and the GMC Hummer EV pickup. The Cadillac pair are expected to be sized like the XT4 and XT5, and along with the Hummer, should hit the market starting in late 2021.