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Cadillac sprinkles changes around its 2022 lineup

Cadillac is doing its best to keep the model-year-update train running, making incremental changes to the CT4, CT5, XT4, XT5, and XT6 for 2022. We'll start with the change coming to the entire Cadillac range, that being the addition of the automaker's Smart System package of nine driver assistance aids. The nine features are: Automatic Emergency Braking, Forward Collision Alert, Front Pedestrian Braking, Safety Alert Seat, Rear Park Assist, Rear Vision Camera, vehicle diagnostics, Teen Driver, and Rear Seat Reminder. After that, the CT4 and CT5 will gain the option of Super Cruise 1 and Super Cruise 2 on Sport and Premium Luxury trims. Super Cruise availability on the XT6 to follow at some point during the model year, but since the XT6 is built on GM's previous electrical architecture, its version of Super Cruise will lack some features such as Automated Lane Change. Also inside the vehicles, it's been reported that Inteluxe will be the new name for leatherette seating across the lineup.  Taking each model starting with the CT4, GM Authority says the compact sedan will lose its Dark Blue Moon Metallic, Evergreen Metallic, and Velocity Red exterior colors. They'll be replaced by Blaze Orange Metallic (pictured), which is reserved for the Sport, CT4-V, and CT4-V Blackwing, and Electric Blue and Dark Emerald Frost, which can only be optioned on the CT4-V and CT4-V Blackwing, and the latter color will have limited availability. The CT5 gets one of those new premium exterior hues, Blaze Orange Metallic. It will be available on the CT5 Sport alone. The base 350T models powered by the 2.0-liter turbocharged four-cylinder also had their fuel economy figures updated recently. The rear-driver gains another mile per gallon in the city and combined, the all-wheel driver gains one mpg in the city and loses one mpg on the highway, according to the EPA. The XT4 drops the premium exterior colors Shadow Metallic, Garnet Metallic, and Autumn Metallic. They are replaced by Galactic Gray Metallic, Latte Metallic, and Rosewood Metallic, all of which will add $625 to the MSRP and be available throughout the model lineup. Cadillac Society reports that NFC capability falls away next year, the tech deemed outdated. The refreshed XT4 that had been expected next year is now thought to arrive for the 2023 model year.

GM Cadillac chief: New CT5 will replace 3 sedans; EVs coming

DETROIT - The head of General Motors' Cadillac luxury division said on Thursday the brand will shrink its lineup of sedans and expand its offerings of sport utility vehicles and hybrid and electric vehicles in response to market shifts. Expanding Cadillac's global sales is central to GM's overall profit strategy, and Cadillac has reported a 27 percent increase in worldwide sales through the first half of the year. However, in the United States, now the brand's second largest market behind China, Cadillac sales are down 1.6 percent and combined sales of the brand's four sedan models have plummeted 16.3 percent through the first half of the year. That has forced GM to order layoffs at two Michigan factories that build Cadillac cars, and raised questions about the long term future of the plants. "We have to rebalance our sedan portfolio," Johan de Nysschen told Reuters in interview, offering new details about the strategy. Cadillac will not directly replace the current XTS, CTS or ATS sedans when they end their life cycles in 2019, he said. Instead, Cadillac will use a single new car called the CT5 to appeal to consumers shopping for sedans priced between $35,000 and $45,000. New versions of the CT6 sedan will be offered to customers who want a larger car starting at $50,000. Sources had told Reuters last week that GM was considering ending production on six cars including the CT6 and XTS and models from Chevrolet and Buick. That report now appears only half-right as far as Cadillac is concerned. The new CT5 will be built at a factory near Lansing, Michigan, that currently builds the slow-selling Cadillac ATS and CTS models. A small luxury sedan to compete with the Audi A3 will be built in the same plant, de Nysschen said. Cadillac will offer more SUVs, starting with a compact model called XT4, followed by a larger SUV with three rows of seats due by 2019 to compete with vehicles such as Volvo's current XC90 model. Volvo, owned by China's Zhejiang Geely Holding Group, scored a public relations coup by announcing plans earlier this month to power all its vehicles with either hybrid or all-electric technology starting in 2019. The move challenges Tesla, which has eclipsed more established brands with tech savvy luxury buyers. Cadillac has plans "not dissimilar to what Volvo has announced," with more electrified vehicles launching in the second half of the next decade, de Nysschen said.

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.