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2016 Cadillac ATS-V blasts into LA

The first details about the 2016 Cadillac ATS-V recently hit the web ahead of the official debut at the 2014 Los Angeles Auto Show. Now, the latest model to wear Caddy's high-performance V moniker is officially official, and the specs are even better than initial rumors suggested.
The latest figures actually give the ATS-V a hair more power than first believed, with 455 horsepower and 445 pound-feet of torque pumping out of the twin-turbocharged 3.6-liter V6. With a standard electronic limited-slip differential keeping rear wheels in check, Cadillac claims that the model sprints to 60 miles per hour in 3.9 seconds and on to a top speed of 185 mph. Buyers have two transmission choices that both offer launch control: a six-speed manual featuring Active Rev Match and no-lift shifting, or an eight-speed automatic.
Thoroughly revised suspension and braking systems should also mean that the ATS-V excels at more than just going in a straight line. The chassis itself receives extra bracing to boost overall stiffness by 25 percent over lesser ATS models. On top of that, a host of suspension upgrades front and rear, including third-generation Magnetic Ride Control dampers, mean quicker steering response and a tighter ride. Plus, Brembo six-piston calipers up front and four-pistons in the rear should bring rapid deceleration. To tune it all to the driver's whim, the Performance Traction Management system gives five settings to choose from for stability and traction control.

Cadillac Escalade gets $10,000 discount to ward off Navigator

Cadillac is once again defending its full-size luxury Escalade SUV from assault by the hot-selling Lincoln Navigator, offering $10,000 discounts to some current customers to keep them from switching brands. The discount, reported by Bloomberg, applies to lessees of 2016 model-year Escalades, with a $7,500 discount offered to owners, through May 31. It's at least the second time GM has resorted to incentives to keep customers in its cash-cow luxury SUV since Ford launched the all-new 2018 Navigator late last year. In November, Cadillac offered a $5,000 discount on the purchase or lease of the Escalade to any buyer who traded in a 1999 or newer Lincoln model. Analysts have estimated that the Escalade produces nearly $1 billion in yearly profit for GM. Escalade sales were up 14 percent in March and 8 percent during the first quarter, with retail sales up by double-digit percentages in both periods, higher transaction prices and market share expected to climb by 2 percent year-to-date, according to GM. That's impressive for a vehicle that has received only minor updates since the current generation went on sale for 2015. While it still trails the Escalade in sales, the Navigator has been riding a 63 percent increase in deliveries this year, with new models lasting on dealer lots an average of only 10 days and average prices ballooning to $82,500, according to Bloomberg. Ford earlier this year announced it was pouring $25 million into its Kentucky Truck Plant in Louisville to boost production of the Navigator and Ford Expedition. You can read Autoblog's side-by-side comparison of the 2018 Escalade and Navigator with competitors including the Lexus LX 570 and Infiniti QX80. Related Video: Image Credit: Cadillac Cadillac SUV Luxury sales incentives lincoln navigator sport utility vehicle discount

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.