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Cadillac CT4 and CT5 high-performance V cars spied

This summer, Cadillac teased much more impressive V-series models than the lukewarm CT4-V and CT5-V. Now we get a better look at both super sedans, each one boasting more aggressive, but subtle visual upgrades. Normally we would talk about the visual changes to each car individually, but the changes are nearly identical between the cars. They both get deeper chin spoilers and lower side skirts. The lower grille opening now features slatted sections on either end. The headlights, main grille and hood all look unchanged from the regular V models. The same goes for the rear bumpers and tailpipes. The rear spoilers on both are much taller, though. The wheels on the CT4 look about the same as the CT4-V, but the CT5 wheels look a bit different with more detail. We also get a good look at the wheel-filling brakes. Cadillac hasn't said anything concrete about the specifications of the hotter CT4 and CT5 models, except that they'll definitely be faster than the revealed V models. One thing we do know, thanks to our spy photographer's video from earlier this year (shown above), the CT5 will get a V8. Our bet is on it being the Blackwing twin-turbo V8 that's available in the CT6-V and CT6 Platinum. It would probably have at least the same output at the CT6-V at 550 horsepower and 640 pound-feet of torque. Expect the 10-speed automatic transmission to carry over with it. This drivetrain would also open up the possibility of all-wheel drive. As for the fast CT4, it could potentially revive the ATS-V's twin-turbo V6 with 464 horsepower and 445 pound-feet of torque. It would probably also get a 10-speed automatic and maybe all-wheel drive as an option.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Cadillac could 'flourish' in Australia, says marketing chief

Cadillac might have its best product mix in recent history, and GM's luxury brand is looking to expand. In fact, it might even be making a trip Down Under, at least according to the company's global marketing chief.
Uwe Ellinghaus spoke with Australian site Car Advice at the Geneva Motor Show and said the brand could be quite successful there. "[The] goodwill that the Cadillac brand has is such a good starting base that once we get proper volume commitment and a dealer network behind it we can easily flourish," he said, though he warned that the plans are still in their earliest stages and years away. First, Cadillac will expand in markets with the highest possible sales, like China and Russia.
Ellinghaus said that the most likely models for Oz would be the SRX, Escalade and CTS; the latter would probably act as a replacement for the Holden Commodore. GM's Australian arm is ending local production in 2017, and there have been many rumors about what is happening to the big sedan. However, Ellinghaus admits exporting cars from the US to Australia is going to mean higher prices. In addition to the expense, Cadillac doesn't currently build any right-hand-drive models. It would likely take until the end of the decade before the Aussie models could be ready.