2014 Cadillac Xts Platinum on 2040-cars

Auto blog

Cadillac tipped to call flagship something other than LTS

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.
As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?
Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Cadillac Lyriq EV debut delayed by Covid-19 virus

The, coronavirus, otherwise dubbed Covid-19, has claimed another large gathering. General Motors canceled the public debut of its coming Cadillac Lyriq crossover, planned for April 2 in Los Angeles, due to fears over the continued spread of the virus. With more than 14 confirmed cases of residents with Covid-19, Los Angeles declared a state of emergency last week. Michael Albano, a communications director at GM, said in an e-mail to The Verge that "Our top priority is the safety of our media guests and employees." At the time of writing there's no word on a potential new date for the reveal for the highly anticipated crossover that GM just announced last week at a private event in Warren, Michigan. However, the automaker provided Autoblog with a statement that read, in part, "Please know we are working to reschedule the reveal as soon as possible." What we know about the Lyriq is just as compelling as what we don't know. There XT5-sized people hauler will be out to dazzle in every way, with a ton of weight on its shoulders — many will be judging GM's and Cadillac's past and claimed preparedness for the future based on this one offering. The Lyriq will be the first GM EV to sit on a new EV architecture the engineers call BEV3 and the marketers call Ultium, with battery capacities up to 200 kWh and a potential range of 400 miles. Speaking of which, GM just applied to trademark the term Tecra with the US Patent and Trademark Office, so we could be in for more information on innovative battery systems in the not-too-distant future. The automaker could forgo a public debut for the time being and opt to livestream the event. Or, who knows, it's possible the Detroit Auto Show just garnered itself a whopping debut for the show's debut event in June; the first rendering of the Lyriq aired at last year's Detroit show. Related Video: