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Cadillac goes white-out on social media as prelude to Oscars announcement [w/video]

Cadillac appears to be in a very odd place at the moment. On one hand, Johan De Nysschen is pushing the company towards a much more luxurious image that includes converting 700 dealers into boutiques, and a blitz of new products is also supposed to be on the way in the coming years. However, at the moment sales aren't necessarily keeping pace with production, and there are reportedly heavy incentives available on some models. Now, we're seeing the earliest hint at the next strike in the brand's strategy as its social media presence goes white across the web. Go check out Cadillac's official pages on the major social media hubs, and all you can find is blank space. There's just a period on Twitter, a blank box on Facebook, another one on Instagram and the company logo is even gone from Pinterest. Perhaps most bizarre is YouTube, where Caddy is showing five minutes of absolutely nothing (embedded below) with no sound at all. The video description is only a period. All of this nothingness is supposed to be a lead-up to Cadillac unveiling a completely new advertising campaign during the Oscars on February 22. This method of blanking everything out beforehand could suggest a minimal, to-the-point message in the future. While it wouldn't be shocking for a few teasers to come out in the meantime, Caddy is keeping quite a secret before the big reveal.

Cadillac Super Cruise wins the 2019 Autoblog Technology of the Year Award

Autoblog's 2019 Technology of the Year winner is Cadillac's Super Cruise. The SAE Level 2 semi-autonomous system allows for hands-free highway driving, reducing driver fatigue and improving safety. Additionally, Super Cruise packs in safeguards that force a driver to stay alert, bringing in a level of accountability not found in other Level 2 systems. Cadillac beat out Infiniti's VC Turbo technology and the EQ Boost 48-volt system from Mercedes-Benz, the other two finalists. General Motors mapped more than 130,000 miles of highways across the country, so Super Cruise always knows where you are. A camera on the steering column keeps an eye on the driver to make sure they're watching the road. Stray your gaze too long and the system forces you to take back over. Super Cruise has its limitations — it won't change lanes for you — but it is the most well-rounded and refined semi-autonomous system we've ever tested. There's no ping-pong effect as the car finds the center of the lane, and it always seems to leave a comfortable gap between you and the car ahead. Super Cruise launched in the CT6, which is ending production this year. But the sophisticated technology will migrate to other Cadillacs in 2020. The system is as easy to use as any other adaptive cruise control. Indicators in the instrument cluster and a light on the steering wheel indicate when and if the system is able to work. If you're off the defined grid, you can still use the car's regular adaptive cruise control — you just have to keep your hands on the wheel. Autoblog editors were also impressed with Cadillac's responsible approach to marketing the tech. The company doesn't even promote it as a Level 2 system, as it doesn't want to over-promise and under-deliver. Quite the opposite actually. Super Cruise simply works, and it works well. That's why it's our 2019 Technology of the Year. We'll present the award next week at the Detroit Auto Show. Come back for video of the event. Related Video:

GM CEO Akerson calls out Tesla, says Cadillac will compete on EVs

Cadillac will be taking on Tesla Motors, the underdog EV manufacturer that's seen heaps of critical acclaim and stock market buzz with its most recent sedan, the Model S. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," Dan Akerson, the chairman and CEO of General Motors, told media in Washington, according to The Detroit News.
Akerson continued, telling The News, "We'll sell more Volts and lose less money on the Volts than they'll lose on the Model S." He also took time to point out that Tesla getting vehicles out to customers isn't a guarantee of success or permanence, using Fisker as an example, saying "Does anybody even remember Fisker? I mean, there were a number of them; they are all gone."
This strong talk from Akerson comes after Doug Parks, another GM exec, let slip that the Detroit-based manufacturer has an EV in the works that will cover 200 miles per charge and only cost about $30,000, a massive upgrade over similarly priced EVs that struggle to top 100 miles per charge. Until that vehicle arrives, though, GM is preparing the Cadillac ELR, a small coupe that, like the Volt with which it shares technology, uses a gas engine as a mobile generator to recharge the batteries. Akerson took aim at Tesla again, saying, "But I do think when the ELR comes out late this year, early next - it's certainly the same postal code as Tesla, but now we're going to move up. It's not going to be a mass-produced car."