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Cadillac HQ has a New York address

The new home of Cadillac will be in the 330 Hudson building in New York City's Hudson Square, putting the luxury marque smack dab in the middle of three of the city's hippest areas, SoHo, Greenwich Village and Tribeca.
The announcement is yet another milestone in the company's controversial decision to relocate administrative and marketing operations away from Detroit and into the Big Apple.
"The addition of a headquarters office in New York is a key step in Cadillac's ongoing global expansion," Cadillac boss Johan de Nysschen said, according to The Detroit Free Press. "There is no better atmosphere in which to better immerse ourselves into luxury consumer and brand expertise."

GM lays off 450 at Lansing Grand River Assembly

General Motors will lay off 450 employees at its Lansing Grand River factory, The Detroit News reports, which is 100 more than the company said it'd be letting go last month. Lansing Grand River Assembly currently builds the Cadillac ATS and CTS, both of which have suffered sluggish sales, with the smaller sedan down 20 percent through last month and the larger model down 2.3 percent, The Detroit News reports. "We are adjusting plant production capacity to better align with market demand. Beginning in January 2015, the plant will operate on a single shift," a GM statement read, before explaining that not all the laid off Grand River employees will be jobless. Of the employees that have been laid off to make room for the single work shift, around 200 will transfer to the Lansing Delta Township factory, home of the Lambda-platform crossovers, GM's statement confirmed. The News expects this one-shift arrangement to continue until at least late next year, when the Alpha-platform Chevy Camaro transitions from General Motors' Oshawa, Ontario factory to Lansing. Cadillac President Johan de Nysschen said at last month's LA Auto Show, "It may not necessarily be permanent, a time may come when we've gained momentum and we can reinstate it. But for now, the adjustment to production capacity is in alignment with our plans for 2015."

GM Ultra Cruise hands-free system will take on Tesla Full Self-Driving

GM announced Wednesday that it will introduce a new semi-self-driving suite above its Super Cruise offering. Dubbed Ultra Cruise, it will coexist with GM's existing tech as it goes toe-to-toe with Tesla's "Full Self-Driving." GM says it will be compatible with more than 2 million miles of U.S. and Canadian roadways (with lots of headroom for expansion) and operate in more than 95% of normal driving situations at launch. The system will utilize more sensors than the existing Super Cruise system, with "cameras, radars and lidar, developing accurate, 360-degree, three-dimensional statistical representations of the environment surrounding vehicles with redundancies in critical areas." Tesla has long eschewed lidar technology as a means to improve its Autopilot and Full Self-Driving suites, but may be coming around on it. And Tesla recently dropped radar on Model 3 and Model Y to rely on cameras. While there are many competent semi-self-driving systems on the market today, true autonomous vehicles are still in their earliest stages, with Google's Waymo generally considered the leader of the race. Early releases of Tesla's many-times-delayed Full Self-Driving suite have demonstrated just how infantile the technology is, and even it is leaps and bounds ahead of other commercially available technology – and with good reason.    Related: GM sets goals of doubling revenue, leading U.S. electric vehicle sales   Semi-self-driving suites offered in typical mainstream cars are effective upgrades to adaptive cruise control, but even the ability to go for hours on the highway with limited input is nothing compared to the demands placed on a true self-driving platform. Things we take for granted in everyday driving — reacting to traffic lights and signs, changing lanes, navigating turn lanes and safely pulling into traffic, driving close to obstacles such as construction barricades, or something as simple as properly negotiating a tight driveway — are beyond the scope of all other advanced driver assistance suites.  "Ultra Cruise is not just a game changer in terms of what it enables ­– a door-to-door hands-free driving experience – but a technological one as well," said Doug Parks, GM executive vice president of Global Product Development, Purchasing and Supply Chain. "It's been developed completely in-house.