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2014 Cadillac ELR

Well, this is awkward.
A few years ago, Audi Of America's boss Johan de Nysschen went on record describing the Chevrolet Volt as "a car for idiots." Fast-forward to earlier this summer, and the well-regarded executive suddenly found himself in a new office with new business cards bearing the title: President, Cadillac. That means that among other challenges, de Nysschen is now tasked with selling the ELR, a car that is, at its core, a Volt in a sportier, less utile frock wearing a price tag that's twice as expensive.
Frankly, it's not a prospect we imagine the South African executive and recent Infiniti boss relishes. Just about nobody is buying the ELR - Cadillac has sold but 774 examples of its plug-in hybrid coupe this year and it presently has an almost a 200-day supply according to Automotive News. What's more, those numbers actually represent big improvements over just a few months ago, before GM started heaping on the incentives. The cynic in us says that the bad news for De Nysschen is that he's got a borderline sales-proof car in his new corporate garage. The good news? Cadillac customers apparently aren't idiots.

Next-gen Cadillac Escalade spied with grille uncovered for the first time

The next generation of full-size GM SUVs is coming, and the Cadillac Escalade may the most anticipated reveal of them all. Lincoln has blown up the scene with its excellent Navigator, and Cadillac needs something revolutionary in response. Our latest set of spy photos show us what appears to be a camouflaged Escalade, but it’s missing some of the camo covering the grille. None of our previous Escalade spy photos have given us this detailed of a look at the grille before. The grille design looks like a blown-up version of the XT6 right now. ItÂ’s not the exact same pattern as we see on the Sport or Premium Luxury trims of that car, but the design looks like it comes from a similar mind. ThereÂ’s certainly no mistaking it for anything other than a Cadillac, as the Yukon and Tahoe likely wonÂ’t be sporting such gaudy front pieces — the jury is still out on a potential High Country trim, though. This particular tester looks like it was caught on GMÂ’s proving grounds, as the driver unsuccessfully tries to hide his face from the camera. Just like previous spy shots, these feature the same rectangular exhaust outlets and independent rear suspension down below. We still have no idea what the rest of the SUV is going to look like, but as GM is wont to do these days, a big grille is a certainty now. The camouflage conceals just how far it stretches from one side to the other, but weÂ’ll be interested to see how much of the design language is ripped from smaller SUVs like the XT6 and XT5. We have a feeling Cadillac plans on giving us something new and game-changing with the Escalade; we just donÂ’t know if the styling is up to the task yet.

Cadillac launching crossover-heavy product offensive

Utilizing information provided by Cadillac suppliers, Reuters says that Cadillac is preparing two more crossovers that will bow after its current product initiative is complete. According to the report, a year after the next SRX arrives in 2016, a pair of CUVs will be unveiled that will bracket it in size, and they'll be headed for the US and Chinese markets.
That is years away, though. For now, the company's attentions are on the nearly here CTS and ELR range-extended coupe, the next Escalade SUV (shown above), an ATS coupe, and the range-topper that will sit above the XTS. That, and possibly an even more impressive range-topper that promises to be the mean and majestic super-luxe unicorn Cadillac we've been dreaming about for more than a decade now.
In response to the issue of how German crossovers might be having an impact on Cadillac's future plans, a company source said - rightly, we think - "we don't need to duplicate the Germans." That doesn't mean, however, that it can't wade deeper into a market segment that the Germans are making a ton of money in. In fact, and since everyone is doing it, we'd be surprised if Cadillac didn't, even if it won't happen for another four years.