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Why does this Cadillac fob seem to be for a mid-engine roadster?

Is GM bringing back its Caddied-up Corvette sibling, the Cadillac XLR — only this time based on the mid-engine Corvette? That's the question posed by photos of a wedge-shaped Cadillac key fob someone provided to The Drive. The buttons show a trunk — and also a frunk. So, mid-engine, unless the fob goes with an EV that has its motors and other electrical bits scattered to the wheels and elsewhere. Also, there's a button to operate a droptop. And the car profile on the fob is Corvette-like. All of which makes for some pretty great speculation. Except that Cadillac's way back from the failures of its sedan-centric lineup was thought to be through SUVs such as the new XT4 compact crossover, the XT5 and the somewhere-in-testing three-row XT6. Plus, the XLR, which was produced between 2003 and 2009, hit its sales peak in 2005 of just 3,730 cars, or about one-tenth the sales volume of the Corvette. So it's hard to imagine there's a vast untapped market out there for the luxury roadster — plus the XLR's demographic of well-to-do grandpas is dying off, or at least thinks it is. So a resurrected XLR would seem to be an unlikely savior. A lot's happening with GM's luxury brand — the debut of the XT4 at long last, a new boss, a thinning of the sedan herd but expansion of the V's, a backtrack to Detroit after its New York sojourn, the cash-cow Escalade under direct assault from the fine new Lincoln Navigator, and the impressive performance of its Super Cruise technology. But an XLR? So what is this fob's story? The Drive speculates it's a universal test fob and the buttons don't necessarily mean a thing, or that somebody stuck a Caddy emblem on it just to yank our chains. Who's to say. What would you like it to mean? Related Video:

Cadillac's de Nysschen takes aim at Porsche 911, Cayenne

Johan de Nysschen has big plans for Cadillac. He's moved the brand from Detroit to New York, revamped its model nomenclature, and planning a raft of new models for the near future – including a $250,000 luxury sedan to take on the likes of Rolls-Royce and Bentley. But the veteran executive of luxury automakers has some more performance-oriented machinery in mind, too. Speaking with Car and Driver at the Los Angeles Auto Show last week, de Nysschen suggested Cadillac could be ready to launch a flagship sports car sometime in the next decade. The halo model would take aim at the Porsche 911 and do for Cadillac what Audi did with the R8, Mercedes is doing with the AMG GT and Acura once did (and is aiming to do again) with the NSX. Just what form it would take remains a big unknown, but de Nysschen indicated that the brand would need to be built up further before the sports car would be launched, lest it emerge too detached from Cadillac's image. The last time Cadillac delved into that territory was with the Corvette-based XLR, of which it sold only 15,000 or so examples – far below initial targets. The 911 rival isn't the only performance model de Nysschen has in mind, however. He plans to further expand the V series into a more substantial sub-brand to include a crossover to take on the likes of the Porsche Cayenne Turbo, BMW X5 M and all those many AMG-tuned Mercedes utilities. The idea of an entry-level model to slot in below the ATS was mooted as well. A range of diesel engines are slated to help Cadillac break into overseas markets in similar fashion to how Maserati has expanded its market reach with oil-burning versions of the Ghibli and Quattroporte. And we wouldn't be surprised to see Cadillac get in on a new flagship SUV being launched by Opel in Europe, either.

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.