2014 Cadillac Srx Luxury Collection on 2040-cars

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Is this the 2014-15 Cadillac Escalade?

Following the introduction of the redesigned Chevrolet Silverado and GMC Sierra, we're expecting General Motors won't wait too much longer to show off the next-generation fullsize SUVs that share this platform - including the Cadillac Escalade. It's still not clear if the next Escalade will debut for the 2014 or 2015 model years, but Carscoops has what it claims to an exclusive first look of the new Cadillac, revealing a portion of the headlight, front fascia and wheel.
Judging from this small picture, it looks like the Escalade could incorporate styling cues that we've seen on new Cadillac models like the ELR and the 2014 CTS, but that article says that other design details could include tall, vertical taillights similar to the CTS Wagon, staggered-width wheels and a narrower daylight opening for the side windows. The last time we saw the fourth-generation 'Slade back in October in spy shots, the heavy camouflage prevented us from getting an idea of the luxury SUV's appearance, but this image and description gives us something to look forward to. Head on over to Carscoops for more potential information as well as a full rendering from back in January.

GM CEO Mary Barra predicts mass electrification will take decades

General Motors is allocating a substantial amount of money to the development of electric technology, but Mary Barra, the firm's CEO, conceded that battery-powered cars won't fully replace their gasoline-burning counterparts for several decades. She stressed the shift is ongoing, but she hinted it will be slower than many assume. "We believe the transition will happen over time," affirmed Barra on "Leadership Live with David Rubenstein," a talk show aired by Bloomberg Television. She added that not every car will be electric in 2040. "It will happen in a little bit longer period, but it will happen," she told the host. She was presumably talking about the United States market; the situation is markedly different in Europe and in China, where strict government regulations (and even stricter ones on the horizon) are accelerating the shift towards electric cars. On the surface, it doesn't look like General Motors has much invested in electrification; the only battery-powered model it sells in America in 2020 is the Chevrolet Bolt (pictured), which undeniably remains a niche vehicle. Sales totaled 16,418 units in 2019, meaning the Corvette beat it by about 1,500 sales. In comparison, Cadillac sold 35,424 examples of the aging last-generation Escalade during the same time period. And yet, the company isn't giving up. It has numerous electric models in the pipeline including a slightly larger version of the aforementioned Bolt, the much-hyped GMC Hummer pickup, and an electric crossover assigned to the Cadillac brand. These models (and others) will use the Ultium battery technology that General Motors is currently developing. Its engineers are also working on a modular platform capable of underpinning a wide variety of cars. Bringing these innovations to the market is a Herculean task. EVs may not take over for decades, but Barra and her team must believe their 2% market share will increase significantly in the coming years if they're approving these programs. Autonomous technology is even costlier, more complicated, and more time-consuming to develop. Barra nonetheless expects to see the first General Motors-built driverless vehicles on the road by 2025. "I definitely think it will happen within the next five years. Our Cruise team is continuing to develop technology so it's safer than a human driver. I think you'll see it clearly within five years," she said on the same talk show. Her statement is vague but realistic.

Timothee Chalamet is 'Edgar Scissorhands' in Cadillac's Super Bowl commercial

Filmmaker Tim Burton's 1990s classic "Edward Scissorhands" explored the unusual challenges of a boy who had scissors for hands. One challenge that was not touched on in the original film was that of driving a car. For its Super Bowl commercial, Cadillac revisits the theme, and the brand's Super Cruise hands-free driving feature proves perfectly suited to "Edgar Scissorhands," another young man with scissors for hands. Playing Edgar is Timothee Chalamet, reprising the role that Johnny Depp made famous as Edward. Edgar's mother is portrayed by Winona Ryder. While Edgar's unique hands do give him some special talents — he makes one heck of an artful salad, for instance — they present a challenge in many others, such as playing football. A virtual reality headset affords Edgar the ability to drive, and that gives his mother an idea. She presents him with a Cadillac Lyriq, the not-yet-on-sale EV crossover. Edgar sets the button to activate Super Cruise, and the Lyriq steers itself. The perfect solution for someone with scissors for hands. Why feature a vehicle that doesn't go on sale until late 2022 when Super Cruise is available in other Cadillac models now? The answer seems to be that GM is using its Super Bowl commercials to also showcase its pivot to EVs. Certainly, that's the theme of "No Way, Norway," which stars Will Ferrell along with the Lyriq and the Hummer EV.   Related Video: