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GM's Reuss explains why Cadillac is heading to New York

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac." - Mark Reuss
General Motors product chief Mark Reuss elaborated Tuesday on Cadillac's move to New York in 2015, saying it will "elevate" the brand and allow it to reach new customers.

Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Why does this Cadillac fob seem to be for a mid-engine roadster?

Is GM bringing back its Caddied-up Corvette sibling, the Cadillac XLR — only this time based on the mid-engine Corvette? That's the question posed by photos of a wedge-shaped Cadillac key fob someone provided to The Drive. The buttons show a trunk — and also a frunk. So, mid-engine, unless the fob goes with an EV that has its motors and other electrical bits scattered to the wheels and elsewhere. Also, there's a button to operate a droptop. And the car profile on the fob is Corvette-like. All of which makes for some pretty great speculation. Except that Cadillac's way back from the failures of its sedan-centric lineup was thought to be through SUVs such as the new XT4 compact crossover, the XT5 and the somewhere-in-testing three-row XT6. Plus, the XLR, which was produced between 2003 and 2009, hit its sales peak in 2005 of just 3,730 cars, or about one-tenth the sales volume of the Corvette. So it's hard to imagine there's a vast untapped market out there for the luxury roadster — plus the XLR's demographic of well-to-do grandpas is dying off, or at least thinks it is. So a resurrected XLR would seem to be an unlikely savior. A lot's happening with GM's luxury brand — the debut of the XT4 at long last, a new boss, a thinning of the sedan herd but expansion of the V's, a backtrack to Detroit after its New York sojourn, the cash-cow Escalade under direct assault from the fine new Lincoln Navigator, and the impressive performance of its Super Cruise technology. But an XLR? So what is this fob's story? The Drive speculates it's a universal test fob and the buttons don't necessarily mean a thing, or that somebody stuck a Caddy emblem on it just to yank our chains. Who's to say. What would you like it to mean? Related Video: