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Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

2019 Cadillac ATS-V Coupe Drivers' Notes Review | Not your granddad's Coupe de Ville

The 2019 ATS-V is Cadillac's smallest car, slotting below both the CTS and CT6 sedans. It's also the automaker's only two-door model, helping compete against the Audi RS5, BMW M4 and Mercedes-AMG C 63 Coupe. Based on the GM Alpha platform, the ATS shares more than a little with the Chevrolet Camaro. Unlike the Camaro, the high-performance V variant uses a twin turbo V6. Like the Chevy, power is sent to the rear wheels through either a six-speed manual or eight-speed automatic. Our Wave Metallic blue test car has about $10,000 worth of options, the most expensive of which are the $2,300 Recaro sport seats. The Luxury Package — alloy pedals, HID headlights, navigation and a Bose stereo system — tacks on another $2,100. There are some visual upgrades, too, including $1,295 for a dealer-installed carbon-fiber engine cover. All in, this ATS-V rang up for $78,775. Editor-in-Chief Greg Migliore: Cadillac has problems, but the ATS-V coupe isn't one of them. It's everything former Cadillac president Johan de Nysschen hoped the brand could achieve in the sporting realm. The car has a tight yet tolerable suspension. The steering is direct but not overly weighted. The engine burbles and growls with noticeable attitude. It's all underscored by the six-speed manual transmission, which has a heavy clutch and requires precise throws. It's a serious sports coupe for enthusiasts. Cadillac's style is brash, edgy and sharp. It's all of those things literally and figuratively. Note the cuts and creases. The ATS is borderline severe – but I like it. I think it's smart for Cadillac to really go for it in the design department. Cadillac is again tweaking its lineup and the ATS sedan and ultimately the coupe will be replaced. Still, there's a place for a car like the ATS-V coupe in the Caddy stable. There should be, anyway. The devil is in the engine, but the details of the @Cadillac ATS-V Coupe aren't bad either. @therealautoblog pic.twitter.com/7fQOrBkxeE — Greg Migliore (@GregMigliore) October 29, 2018 Associate Editor Reese Counts: I forgot how great this thing is to drive. I won't repeat all of Greg's comments, but suffice it to say that it's everything you want in a luxury sports coupe — direct steering, a chassis that balances performance and comfort and a potent engine. Combine sharp styling and competitive pricing, and you have one of the most compelling non-German luxury cars on the market.

Cadillac previews CT6 interior and its 34 Bose speakers

We get an early monochrome look at the upcoming Cadillac CT6 interior thanks to its stereo system. Bose will debut its Panaray Sound System in the flagship sedan and have 34 speakers located throughout the cabin that will have the occupants bathing in sound. A close look at the interior mock-up shows little visible difference between the CT6 and the praised CTS; the only thing we could find was that the headrests are slightly different and the seat switches have been moved to the doors, a la Mercedes-Benz. As for that Panaray, Bose says it incorporates elements from the company's home and professional audio products, and was designed "exclusively" for this car. We don't know if that means it was tuned for the CT6 or that it will only ever be available on the CT6. Nor do we have any detailed specs on it at the moment, but there's a press release below with a few more tidbits and a high-res graphic above with details on each speaker. Bose Introduces First-of-its-Kind Panaray® Sound System for First-Ever Cadillac CT6 Advanced automotive sound system integrates elements from home products DETROIT, 2015-03-26 – Thirty-five years ago, Bose and Cadillac defined premium automotive audio, forever changing how people listen to music in a vehicle. Now Bose is introducing its most advanced and highest-performing automotive sound system – the Bose® Panaray® system, designed exclusively for the Cadillac CT6 sedan. The 2016 CT6 is a first in its segment, combining the prestige and technology of a range-topping vehicle with the dynamics and efficiency of a smaller one. The Panaray system marks the global debut of Bose Automotive's new line of "Advanced Technology Series" sound systems, integrating technologies and design elements from Bose home entertainment and professional audio products to deliver unprecedented performance in a car. "We asked Bose to create something truly special for this new vehicle: an unbounded sound system, providing an audio experience unmatched in any other luxury automobile," said Travis Hester, Cadillac CT6 executive chief engineer. "Cadillac CT6 customers will be elated by what they hear and feel when they switch on the Bose Panaray system." The Bose® Panaray® system reproduces music with more clarity, precision and deep bass than any system preceding it.