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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Cadillac Escalade gets 8-speed auto, range-topping Platinum Collection trim

The redesigned 2015 Cadillac Escalade is still quite fresh on the market, but the luxury brand has a host of mid-model-year updates for its massive luxury SUV that should make it an even better driver. The range-topping Platinum Collection (pictured above) is also all set to ensconce drivers in leather when it hits the road in the fourth quarter of 2014.
The entire Escalade range now gets an eight-speed automatic to replace the previous six-speed, and four-wheel drive models also get a two-speed transfer case to go along with it. New standard features include a Surround View camera system, 4G LTE connectivity, and the electric tailgate also now closes hands-free, in addition to opening that way.
To make riding in the Escalade an even more luxurious experience, Cadillac is adding a Platinum trim. Exterior changes add even more shine to the behemoth SUV with a grille wearing the redesigned brand crest, additional chrome trim, 22-inch wheels and Platinum badges. However, the interior is where things really get plush. The first and second row of seats are wrapped in Nappa, semi-aniline leather in a choice of either beige or gray. The dashboard, upper door panels and center console also get hand-stitched and wrapped leather, plus a suede microfiber headliner. Both front seats are heated and cooled with 18-way power adjustments, and the driver even gets a massaging function. Rear passengers are hardly left out, either, with 7-inch LCD screens in the headrests and a 9-inch screen in the center.

This dream home theater and office happens to be in a Cadillac Escalade [w/video]

Need to take a ride cross country in the lap of luxury while still getting some work done? Short of a tour bus, the Concept One Curve from Lexani Motorcars might be one of the most comfy options imaginable. Lexani is usually known for creating opulent armored vehicles, but for the Concept One Curve it focuses on converting a 2015 Cadillac Escalade into a place for work or play. The company strips out the standard passenger compartment to install a higher ceiling with LED lighting, two leather-upholstered power captain's chairs and jump seats. However, the real highlight is a 48-inch curved 4K television mounted against the driver's partition. Don't worry about missing your favorite shows because there's a TracVision Satellite, too. The driver gets a re-covered seat of their own up front. If business needs to get done, the vehicle also includes a Mac Mini computer, tables stowed in the seats and connections for video conferencing. Of course, if you're riding in something this lavish, security might be a concern too. In addition to the window shades, the Concept One Curve features cameras to know what's going on outside. A touchscreen management system lets occupants control the whole setup from the luxurious chairs. Lexani claims that if all of this somehow isn't enough for a buyer, it offers even more options to fit their needs. Scroll down to watch a video tour and read more about this rolling home theater. {C} Lexani Concept One Curve Lexani Motorcars, a boutique luxury conversion company receiving vast international praise, has produced the Concept One Curve - the world's first 2015 Escalade with a built-in 48" 4K Technology Curved Smart TV. Lexani Motorcars is constantly pushing the boundaries of possibility for luxury transportation in everyday vehicles. The Curve is a revisited version of their latest model, the Concept One, with a television upgrade and electronic rear curtains; it is unmatched in its ability to be a premier theater one minute and a five-star mobile office the next. The curved smart TV-which rests on a proprietary electronic partition-is indeed impressive, but it is just one of the numerous amenities this discreet masterpiece boasts.