2010 Cadillac Srx Luxury Collection 4dr Suv on 2040-cars

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What are the odds an actual Cadillac EV looks anything like this?

The Cadillac EV concept sure looks neat. It's all-electric, too, which is even neater. Unfortunately, it's a concept car, and when it comes to concept cars with Cadillac badges on them, it's best not to get too excited. For instance, you might recall this exquisite piece of automotive art. It was called the Elmiraj. You might recall the production version became the bold face of a new Cadillac and inspired a renaissance for the brand. Jay-Z drives one. Oh wait, no he doesn't. It was never made, nor was anything like it made. This is the Cadillac Escala. It has certainly inspired design cues on production Cadillacs, most notably the just-revealed XT6. However, besides those cues, it's a pretty anonymous large crossover. Hardly anything as stunning as the Escala. Now, perhaps the CT5 will be a dead-ringer, but we wouldn't get our hopes up. Then there's this, the Ciel. Not to be confused with an Acura CL, it was 100 feet long, a convertible and purple. This was also not made. OK, we can see why. And finally, this is the Cadillac Sixteen. As the name suggests, it had 16 cylinders. That's a lot. The most you can get in a Cadillac today is half that many. Now, to be fair, most manufacturers produce concept cars that have zero chance of production. They are meant to serve as inspiration for future designs, showcase future technologies or just draw attention to the brand. The problem with the Cadillac concepts is that they're not that fanciful. Those aren't pod-like Jetsons cars up there. They aren't this nonsense. They look like modern interpretations of the exact sort of grandiose cars Cadillac used to make. The very cars that made Cadillac the "Cadillac of the World." You know, like this. I'm not talking about literal tail fins and pink paint, but that's a CADILLAC. It's confident. It's its own thing. It doesn't need to beat BMW around the Nurburgring to prove something to someone somewhere. The Elmiraj was also a CADILLAC. The XT6 literally wears a Cadillac badge, but it could be anything. By contrast, Lincoln is doing a much better job of tapping into the spirit of its grand past with the Navigator, Aviator and suicide-doored Continental. Nowhere is that better seen than in the cabins of the XT6 and Aviator. One is swank. The other is not. But back to where we started: that EV concept. You'll note that it doesn't actually have a name.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Cadillac CT5 Luggage Test | How big is the trunk?

The Cadillac CT5 is a midsize luxury sedan. At least by today's standards. By the standards of Cadillac's past, it's practically a compact. At 193.8 inches long, the CT5 is 3 inches shorter than its STS predecessor of 15 years ago and 11 inches shorter than the Seville of 25 years ago. This is significant since virtually every other car brand's offerings have grown from generation-to-generation. See the BMW 5 Series as just one example. You'd have to go back to the 1980s to find a CT5 ancestor that's smaller, though that stubby thing was an aberration.   Honestly, I'm just sharing that because I think it's interesting. This post is about trunk space, and exterior size doesn't necessarily equate to how much junk you can fit in the trunk. In fact, the CT5 is pretty good example of that. Although smaller than its predecessors, the CT5 is still an awfully big car that's comparable to other midsize luxury sedans, including the 5 Series, Audi A6 and Mercedes-Benz E-Class. The trunk, however, is notably smaller than what you'd get in those with a rather rinky-dink 11.9 cubic feet. That's coupe territory and less than what you'd get in some subcompact sedans. The A6 and E-Class are in the 13-cube range, while the 5 Series apparently has 14.5 cubic feet.  So, how small is 11.9 cubic feet? Although plenty wide at the rear, which should be handy for golf clubs, the CT5's trunk isn't very long compared to all those competitors. The A6's is narrower but also practically a tunnel by comparison. Also, note the ramp-like structures along the outer edges. Besides making loading a hassle, they effectively make the trunk even smaller than the 11.4 cubic-feet that's technically there since it's so difficult to load items right up to the wheel wells. You can see a closer look at those "ramps" above left along with the smallish pass through that oddly looks like a previous-generation Hyundai Sonata's grille.  Above right you can see the underfloor storage. There is no spare tire.  Besides those "ramps" impeding luggage loading from below, these giant speakers hanging down from the parcel shelf sure don't help, either. Watch your hands while loading, as well as anything that might be easily scratched (or that might damage the speakers) OK, let's get to the bags.