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Costco Auto Program adds the Chevy Silverado and GMC Sierra through July

Costco members lean to the Bowtie when it comes to pickups. The big box store wrote that the Chevrolet Silverado "is currently the most requested Chevrolet and pickup truck through Costco Auto Program and has been for the past 11 years. In the 14 years Costco has partnered with Chevrolet for member-only incentives, the Silverado (when included), has been the top selling vehicle every time." Members can rejoice, because just for the months of June and July, the Costco Auto Program has added the Silverado and the GMC Sierra to its Costco Auto Savings Event. Until July 31, 2024, card-carrying shoppers can get an additional $1,000 discount on top of any manufacturer incentives they qualify for when leasing or purchasing new examples of either. The Auto Savings event includes other vehicles as well, the $1,000 incentive applicable to certain other models from Chevy and GMC, as as well Volvo and Cadillac. Tire kickers considering the Polestar 2 can get $2,000 off.  You can check out our write-up on the Costco Auto Program for all the details and the frequently asked questions. The summary is that the store works with "selected" dealers to refer customers to, about 3,000 storefronts across most automotive brands. The program comes with no-haggle pricing for any straight-up purchase. Costco offers customers a research tool to check out vehicles by type and compare specs and features. After a customer zeroes in on a car, it's time to visit the dealership for a chat with an "Authorized Dealer Contact" to examine the vehicle and go over the fine print. Haggling would only arise if the customer has a trade-in; that valuation is between the customer and the dealer. The customer can check out the Costco Member-Only Price Sheet, which "displays your prearranged pricing. The savings can be displayed in one of two ways: One version lists pricing for all models available at the participating dealership; the other will show a VIN-specific price based on the vehicle you select, including any applicable manufacturer incentives or rebates." And for those looking on the battery-powered shelves, the program offers the same $1,000 off the Chevy Blazer EV and Equinox EV.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Autoblog Podcast #326

Easter Jeep Safari concepts, Shelby 1000, 2014 Cadillac CTS and Mercedes CLA45 AMG leaks
Episode #326 of the Autoblog Podcast is here, and this week, Dan Roth and Zach Bowman talk about this year's Easter Jeep Safari concepts, the 1,200-horsepower Shelby 1000 and leaked images of the 2014 Cadillac CTS and Mercedes-Benz CLA45 AMG. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #326: